The Elevate Digital
Marketing Blog
Digital Marketing Guides & Resources
Conversion Rate Optimisation (CRO) | Search Engine Optimisation (SEO)
Pay-Per-Click Advertising (PPC) | Digital Marketing Tips
How To Guides
Checklists/Templates
Useful Tools
What Is Cookieless Marketing & Why Is It Important
In the wake of new privacy laws, many platforms are moving away from third-party cookies. This means that businesses will need to find new ways to target their audience after many years of becoming over-reliant on them... So what does this mean for marketing? And how...
Which Ad Platform Is Best in 2026? (Honest Answer: It Depends. Here's How to Decide.)
Meta vs Google vs TikTok vs LinkedIn. The honest answer to which ad platform is best depends on your business model. Here's the framework we use with clients.
Why Is My Conversion Rate Dropping in 2026? 7 Real Causes (and How to Fix Each)
Conversion rate dropped in 2026? The 7 actual causes (in priority order), the diagnostic that confirms each, and the fastest fix. iOS, AI Overviews, and channel decay all explained.
Ecommerce Marketing Ideas & Strategies (W/ Real Examples)
Ecom store owners have a lot to think about when it comes to marketing their businesses. And with so much change happening in the world of eCommerce, it can be tough to know which marketing ideas and strategies will still be relevant... In this blog post, we'll take a...
What is CPA in Marketing? (And Why CPA Alone Will Tank Your Business in 2026)
CPA is the most reported and most misused metric in marketing. Here's what it actually means, why CPA-only optimisation kills businesses, and what to use instead.
7 B2B Marketing Ideas & Strategies (With Examples)
B2B marketing has shifted hard since 2022. Here's what's working now, with real examples from companies executing it well.
How Long Do Backlinks Take To Help Your SEO
Backlinks are an essential part of SEO and growing your organic traffic, but just how long do they take to boost your rankings? How much time should you expect to wait before the backlinks start showing results? And just how fast does organic traffic grow with a...
How to Recover a Dead Email List in 2026 (4 Methods That Actually Work)
You've got 50K subscribers and a 2% open rate. Here are the four methods that consistently bring dead email lists back to life, with examples from real brand recoveries.
What is Digital PR in 2026? (And Why It's the Most Underused B2B Marketing Channel)
Digital PR went from buzzword to one of the highest-leverage B2B marketing channels in 2026. Here's what it actually is, how it works, and how to do it well.
How Much Should You Spend on Paid Advertising? (The Honest Math, Channel by Channel)
Generic 'spend 5-10% of revenue' advice is useless for scaling brands. Here's the actual budget framework we use with 7-9 figure clients, broken down by channel + funnel stage.
