Facebook Ads Management

Wondering if Facebook Ads could help grow your business and boost sales?

Whether you’re aware of it or not, Facebook has more data on consumers than almost any other company on the planet. As a result Facebook Ads can be an extremely powerful tool for both B2B and B2C businesses to advertise their products and services. However, the sheer amount of targeting options and data available means running a profitable Facebook Ads campaign can be an extremely complex and involved process. Let our team of expert advertisers take your business to the next level with Facebook Ads!

reach your perfect buyer with facebook ads

With Facebook’s advanced targeting features, you have the ability to target your dream customer, with the right message at the right time!

we’ll help you navigate the maze to profitable ads

Trying to navigate your way to profitable Facebook Ads can be a daunting process to say the least! We’ll work with you to identify your perfect customer, business goals and really put the platform to work to help you reach them!

REACH YOUR PERFECT BUYER WITH FACEBOOK ADS

With Facebook’s advanced targeting features, you have the ability to target your dream customer, with the right message at the right time!

WE’LL HELP YOU NAVIGATE THE MAZE TO PROFITABLE ADS

Trying to navigate your way to profitable Facebook Ads can be a daunting process to say the least! We’ll work with you to identify your perfect customer, business goals and really put the platform to work to help you reach them!

HOW CAN FACEBOOK ADS HELP GROW MY BUSINESS? 

Facebook is by no means a magic pill formula to growing your business. However, it is and can be an extremely powerful tool to helping you generate leads and sales and when done right, it can produce genuinely life-changing results.

Platforms like Google Ads or Microsoft Ads are brilliant for finding the ready-to-buy consumer by targeting people based on exactly what they are searching for at that moment. Facebook on the other hand lets you tap into a quite frankly, insane amount of data and find your perfect customer. This could be from hobbies, behaviors, beliefs, relationship status or even diet!

As such Facebook can be used for a variety of methods, across a HUGE range of industries, from selling event tickets, helping local businesses get more customers, or even just generating new high-quality leads for your business.

If you’re wondering how Facebook might be able to work for your business, be sure to book our FREE digital review today where we’ll create a 10-20 minute personalised video with suggestions on how to increase sales and reduce costs.

"Tom & Jane have distilled the critical elements of converting website visitors into leads"

Alan Brophy, Founder – Free To Actualise

"Elevate has completely transformed our web presence and changed the way we market our customers, the results have been exceptional"

Dave R, Founder – George Dixon

"Monthly sales on Buy Flooring Online have DOUBLED since working with Elevate"

Buy Flooring Online

"Elevate have been amazing, they helped me find and identify my target audience and locate what platforms they were using the most online!"

Ben, Founder – BenBox Studio

not just another facebook ads agency…

Facebook Ads Aren’t A Magic Pill

A lot of businesses we speak to have been given some pretty unrealistic expectations about what Facebook Ads is. This is NOT a magic pill get rich quick formula for your business. Sometimes, we might even advise against using Facebook Ads if we don’t think it’s going to yield the best results for your business just yet! Unlike other Facebook Ads Agencies, our primary focus is always on finding you the best results in the shortest time, even if that isn’t Facebook Ads right now. 

Fully Transparent Fees & No Hidden Costs

We believe transparency is key to a successful relationship, so we like to be fully transparent with our fees. All of our paid advertising campaigns have a £1,500 set up fee which allows us to carry out a full audit and audience research to ensure profitability of your campaigns. You’ll only ever pay us 20% your monthly ad spend for the management of your campaign and we’ll never ask you to spend more than is necessary. Contrary to popular belief, more isn’t always better when it comes to running Facebook Ads!

A Personal Service Managed By REAL Humans

If you’re looking for a Facebook Ads Agency with a personal touch, you’re in the right place! Your campaign will always be managed by a real human. You’ll also have monthly calls with your account manager so you’re never out of the loop with what’s happening!

ROI & Profit-Based Ad Management

Some people still believe paid advertising is about spending the most money possible. We think that’s the quickest way to go bankrupt. Our priority is first and foremost on ensuring your Facebook campaigns are delivering a healthy return on investment and increasing profitability over time.

Metrics That Matter…

Too many Facebook Ads Agencies use hundreds of ridiculous metrics and jargon to hide behind poor performance. We’ll only ever report to you with the metrics that matter and we break this down into digestible, easy to understand reports.

here’s what you’ll get with our facebook ads management…

Campaign Audit/Research

Before we get started on your Facebook Ads, we’ll get started with a full audit of your existing campaigns as well as doing extensive research on your audience. We’ll also take the time to create custom audiences and lookalike audiences with your existing website/page data where possible.

Campaign Management

Managing and optimising a profitable Facebook Ads campaign can be arduous and time-consuming. With our done-for-you ad management service, we’ll take care of all the heavy-lifting so you have time to focus on running the business!

Conversion Tracking

As with any paid advertising campaign, our goal with your Microsoft Ad Campaign is to increase sales and profitability. That’s why we’ll set up conversion tracking on all of your campaigns to ensure we can bring your cost per conversion down over time and ensure maximum profits!

Professional Ad Copy Creation

Having the wrong ad copy doesn’t only affect your click-through-rate. Even worse, it can send the wrong kind of leads to your site, meaning you may be paying for clicks that likely aren’t serious buyers. Our expert copywriters will ensure your ads are connecting with your ideal customer and attracting customers with buyer intent.

Landing Page Review

Managing and optimising a profitable Facebook Ads campaign can be arduous and time-consuming. With our done-for-you ad management service, we’ll take care of all the heavy-lifting so you have time to focus on running the business!

Content Creation

As with any paid advertising campaign, our goal with your Microsoft Ad Campaign is to increase sales and profitability. That’s why we’ll set up conversion tracking on all of your campaigns to ensure we can bring your cost per conversion down over time and ensure maximum profits!

GET MORE OUT OF YOUR FACEBOOK ADS

Most Facebook Ads run on a Pay-Per-Click (PPC) bidding strategy. The problem is, the PPC landscape is getting more competitive by the day. It’s no surprise the majority of businesses end up losing more money than they make! That’s why we’ve put together this quick guide to help you get most most our of your Facebook Ad campaigns!

How Does Facebook Ads Management Work?

Step 1: Campaign Audit

If you already have a campaign running, our first step will be to carry out an audit of your current Facebook Ads campaign. This will allow us to get a clear picture of how your ads and ad groups are currently performing and what we need to work on. This will include:

Reviewing current conversion rates

Identifying which creatives, copy and audience groups are performing best and which aren’t working

Working out your current cost-per-acquisition

Reviewing your landing page

• Identifying the best Ad type and format for your campaign

Creating a plan of action

Step 2: Audience Research

One of the most important parts of your new managed Facebook Advertising campaign will be in researching your audience and finding out which targeting, creative and ad copy will be most effective for your campaign.

Step 3: Building Your Campaign

As we get to work on your campaign, we’ll make a couple of checks to ensure we have the foundations for success. This can include:

Reviewing your landing pages and making changes where required

Using data from our audience research to pinpoint relevant keywords

Setting up multiple Ad Groups to test different audiences

Reviewing which ad type and format will work best for your campaign

Ensuring conversion tracking is working and tracking correctly

Writing and testing multiple different Ad Copies & Creatives to find which works best

 

Step 4: Testing & Optimising

Once your new ad campaign is live, the first month will be focused on identifying what’s working and what’s not. At this stage we’ll then begin optimising the campaign over time by:

Monitoring the campaigns performance each week and making adjustments where required to increase sales and reduce costs

Reviewing fluctuations in cost or traffic and monitoring the competitive landscape to make adjustments where required

Monthly reporting and call with your account manager to review the campaign and ensure we are on track to achieving your goals

 

 

 What kind of things can you do with facebook ads?

Re-Targeting Campaigns

On average, 90% of most website traffic will leave without taking action. By creating a Facebook/Instagram re-targeting campaign, we can show additions ads/offers to those people on multiple websites or social media channels across the internet, significantly increasing conversions over time. This will also create an omni-channel approach meaning you’ll be appearing on multiple platforms and social media channels leading to increased trust, credibility and front of mind awareness with potential customers.

Interactive Data-Generation Ads

It was recently said that data is the new gold & that’s certainly the case when it comes to running profitable Facebook Ads. With Facebook’s new features, advertisers can run fun, interactive, survey style ads to not only gain valuable insights but build a re-targeting audience of their perfect customer leading to better results and higher conversions!

Messener/Chatbot Campaigns

We live in an age of NOW – People want access to things and information faster than ever and more conveniently than ever. The brands who embrace this end up dominating as we’ve seen with the likes of Netflix, Uber & Amazon. With Facebook Messenger Bot Campaigns, we can set up an automated chat bot to guide your customers through a pre-set dialogue, meaning every lead or sale is pre-qualified and directed to the right product/service or information. This not only increases the likelihood of a sale but also leads to a better customer experience overall.

Direct To Appointment Campaigns

This is just one of many campaign types, with a range of different call to actions available. If your business takes booking for example, Facebook integrates with a variety of online scheduling software so clients can book appointments straight into your calendar. Alternatively, if you’re running an event, potential attendees can book and pay for events directly through Facebook by using the new Eventbrite integration! The possibilities and scope are huge! Don’t worry if this all sounds a little daunting as we’ll guide you through every step to find the right Ad Type for your business!

 What kind of things can you do with facebook ads?

Re-Targeting Campaigns

On average, 90% of most website traffic will leave without taking action. By creating a Facebook/Instagram re-targeting campaign, we can show additions ads/offers to those people on multiple websites or social media channels across the internet, significantly increasing conversions over time. This will also create an omni-channel approach meaning you’ll be appearing on multiple platforms and social media channels leading to increased trust, credibility and front of mind awareness with potential customers.

Interactive Data-Generation Ads

It was recently said that data is the new gold & that’s certainly the case when it comes to running profitable Facebook Ads. With Facebook’s new features, advertisers can run fun, interactive, survey style ads to not only gain valuable insights but build a re-targeting audience of their perfect customer leading to better results and higher conversions!

Messener/Chatbot Campaigns

We live in an age of NOW – People want access to things and information faster than ever and more conveniently than ever. The brands who embrace this end up dominating as we’ve seen with the likes of Netflix, Uber & Amazon. With Facebook Messenger Bot Campaigns, we can set up an automated chat bot to guide your customers through a pre-set dialogue, meaning every lead or sale is pre-qualified and directed to the right product/service or information. This not only increases the likelihood of a sale but also leads to a better customer experience overall.

Direct To Appointment Campaigns

This is just one of many campaign types, with a range of different call to actions available. If your business takes booking for example, Facebook integrates with a variety of online scheduling software so clients can book appointments straight into your calendar. Alternatively, if you’re running an event, potential attendees can book and pay for events directly through Facebook by using the new Eventbrite integration! The possibilities and scope are huge! Don’t worry if this all sounds a little daunting as we’ll guide you through every step to find the right Ad Type for your business!

Not Seeing Returns From Your Facebook Ads?

Are you currently running Facebook Ads but not happy with the returns you’ve been getting? Claim your FREE review today and we’ll record you a 10-20 minute video with personalised suggestions on how you can get more out of your marketing!

questions about PPC & Facebook Ads

What is PPC advertising?

Pay-Per-Click (PPC) is a form of online advertising that allows you to display ads over certain keywords or in front of a particular audience demographic but only pay when somebody clicks on the ad.

As a results-driven PPC Agency, we carefully craft your campaigns to include only keywords that signal high buyer-intent in order to maximise your return on investment!

What platforms do you use for PPC?

This really depends on your target audience and where they spend most of their time online. Before running any PPC campaign we take a deep dive into your target audience, what platforms they’re using the most and where would be the best place to target them in order to maximise conversion.

This could include anything from:

 

  • Instagram Story Ads
  • Google Ads
  • Facebook Ads
  • LinkedIn Ads
  • Google Display Network Ads
  • Google Shopping Ads
  • YouTube Pre-Roll Ads
What is a re-targeting campaign?

A re-targeting campaign can be one of the most effective ways to rapidly increase sales in your business. This is done by using something called a tracking pixel on your website or social media channels which allows you to build up a list of prospects who have already expressed an interest in your products or services but have not yet turned into a customer. When you consider over 90% of all website visitors will leave your website without taking any action, it’s easy to see why this can be such an effective form of advertising. In fact, it’s not un-common for re-targeting campaigns to show a 10-15 times return on ad spend!

Get Started Today With A Free Digital Growth Review

Take the first step in creating an ultra-profitable Facebook Ads campaign built and claim your FREE marketing review now!

Or If you’d rather speak to one of our experienced and friendly team and find out how we can help, simply click here to book onto your FREE discovery call today!

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