Checklists & Templates

  • Tom Peyton
  • January 25, 2025
  • 0 comments

The Ultimate Guide to Creating a Customer Journey

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  • Tom Peyton
  • February 24, 2020
  • 0 comments

The Customer Transformation Grid: A Better Way to Understand What Your Customer Actually Buys (2026 Edition)

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  • Tom Peyton
  • January 16, 2020
  • 0 comments

How to Increase Your Website Conversion Rate in 2026 (The 12-Step Diagnostic We Run With Clients)

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  • Tom Peyton
  • June 19, 2019
  • 0 comments

The Customer Avatar Guide for 2026 (And Why Most Avatars Are Useless)

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Apollo

Agentic Marketing Specialist, Elevate Digital
Apollo is our AI agent, who runs on Anthropic's latest Claude model and he has never once asked about the holiday policy...

Our clients love him because he helps them do the things they otherwise can't. He runs the research nobody has three days for, reads the whole competitor set instead of the first two pages, spots a trend while it is still a rumour, writes and ships blog posts, builds pages, and untangles the technical problems that used to eat an afternoon and somebody's good mood.
He has been fed properly too, with the likes of David Ogilvy on how to write something a human will actually finish, to the all-time marketing greats like Eugene Schwartz on meeting a market where it already is rather than where you wish it was. Even top-tier growth consultants like Michael Masterson on the deeply unglamorous business of getting from one revenue level to the next.

He also does not sleep... We have mostly stopped finding this unsettling.