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The Customer Transformation Grid

The Customer Transformation Grid

by Tom Peyton | Feb 24, 2020 | Checklists & Templates, Marketing, Marketing Tools & Calculators

People don’t buy products or services… They buy transformation. When somebody decides to deal with your business and buy from you, what they’re really buying into is a desired end outcome. As such, it’s essential that any good Digital Marketing...
16 Easy Ways To Increase Your Website Conversion Rate

16 Easy Ways To Increase Your Website Conversion Rate

by Tom Peyton | Jan 16, 2020 | Marketing, Checklists & Templates, CRO

Share This Post 🙂 Learning how to increase your website conversion rate is BY FAR, one of the quickest ways to skyrocket your sales! And the best part? It can often be at least marginally improved with very little time or effort. In fact, we’ve seen instances...
How To Create A Customer Avatar

How To Create A Customer Avatar

by Tom Peyton | Jun 19, 2019 | Marketing, Checklists & Templates, Marketing Guides

Share This Post 🙂 A customer avatar (sometimes referred to as a customer persona, ideal customer profile or buyer persona) is one of the most powerful things you can create for your business. In fact, we’ve seen several businesses skyrocket their results just...

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