PPC & Paid Ads

  • Tom Peyton
  • July 7, 2026
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iOS 26 Is About to Gut Your Conversion Data. Here’s Your Survival Playbook.

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  • Tom Peyton
  • June 15, 2026
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Your Tracking Pixel Is Blind: The Server-Side Tracking Playbook That Recovers 20-40% of Lost Conversions

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  • Tom Peyton
  • May 13, 2026
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Performance Max Is Lying to You. Here’s the Google Ads Structure That Actually Scales.

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  • Tom Peyton
  • May 3, 2026
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Stop Blaming the Algorithm. Your Ad Creative Is the Problem.

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  • Tom Peyton
  • May 3, 2026
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The Geo Holdout Test: A Step-By-Step Guide For Brands That Have Never Done One

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  • Tom Peyton
  • May 3, 2026
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Meta Advantage+ vs Manual Campaigns: When Each Wins in 2026

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