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10 Highly Effective B2C Marketing Ideas & Strategies

10 Highly Effective B2C Marketing Ideas & Strategies

by Jane Pak | Apr 10, 2023 | Digital PR, Email Marketing, Marketing, PPC & Paid Ads

Share This Post 🙂 What will B2C marketing look like in 2023? It’s hard to say for sure, but we can make some educated guesses. Here are ten ideas that should be on every marketer’s radar screen.  Remember that some of these may be more relevant than...
Which Ad Platform Is Best In 2022

Which Ad Platform Is Best In 2022

by Jane Pak | May 17, 2022 | Facebook Ads, Google Ads, PPC & Paid Ads

Share This Post 🙂 As a business owner, you know that advertising is essential to bringing in new customers and keeping your business afloat. But with so many options on the market, it can be hard to know where to spend your advertising budget. … Google Ads,...
How Much To Spend On Paid Advertising 2021

How Much To Spend On Paid Advertising 2021

by Tom Peyton | Aug 8, 2021 | Facebook Ads, Google Ads, Marketing, PPC & Paid Ads

One of the most common questions we hear is “How much should I spend on paid advertising?”. The truth is, it will vary depending on a number of factors and it’s critical you do your research before diving into paid advertising. For example, if you’re an...
5 Proven Ways To Reduce Your Google Cost Per Conversion

5 Proven Ways To Reduce Your Google Cost Per Conversion

by Tom Peyton | Aug 4, 2021 | Google Ads, PPC & Paid Ads

If you’re running a Google Ads campaign, your average cost per conversion is one of the most important figures you can optimise for. Especially if you want to be left with more profit after acquiring new customers and not looking at your bank balance like… In a...
Examples Of Effective Retargeting Ad Campaigns

Examples Of Effective Retargeting Ad Campaigns

by Tom Peyton | Jul 10, 2021 | Marketing Guides, PPC & Paid Ads

For the most part, when browsing through social media or our favorite websites, the advertisements dissipate into a now well-accepted ambiance, only occasionally rising to the level of perception. It’s no surprise when we’re supposedly exposed to around...
When To Switch Off A Low Performing Ad Campaign

When To Switch Off A Low Performing Ad Campaign

by Elevate Digital | Jun 1, 2021 | Marketing, PPC & Paid Ads

“When is the right time to kill my low performing ads?” You can feel the end creeping up, lurking in the back, and the floor slowly falling out from underneath. It can be hard to talk about “the end” of a relationship, but it is better than letting...
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