by Tom Peyton | Jul 10, 2021 | Marketing Guides, PPC & Paid Ads
For the most part, when browsing through social media or our favorite websites, the advertisements dissipate into a now well-accepted ambiance, only occasionally rising to the level of perception. It’s no surprise when we’re supposedly exposed to around... 
by Elevate Digital | Jun 1, 2021 | Marketing, PPC & Paid Ads
“When is the right time to kill my low performing ads?” You can feel the end creeping up, lurking in the back, and the floor slowly falling out from underneath. It can be hard to talk about “the end” of a relationship, but it is better than letting... 
by Tom Peyton | Apr 25, 2021 | Marketing, Marketing Guides, PPC & Paid Ads, SEO
The online education and online course market is expected to be worth a whopping $300 BILLION by 2025! However, with so many online courses out there (in almost every topic imaginable) How on earth do you make yours stand out from the noise, and not come across... 
by Tom Peyton | Apr 3, 2021 | Analytics & Attribution, Marketing, Marketing Guides, PPC & Paid Ads
Share This Post 🙂 One of the biggest causes of wasted spend in marketing, is a lack of attribution tracking. In a nutshell, attribution tracking allows you to quickly and easily identify your most profitable marketing channels and traffic sources. This can be useful... 
by Tom Peyton | Sep 21, 2020 | Marketing, PPC & Paid Ads
Have you noticed your Facebook Ads cost per click (CPC) increasing recently? Maybe you’re just not happy with amount you’re paying per click on the platform. You’re not alone; in fact Facebook Ad costs have been rising around 90% year on year. Well,... 
by Tom Peyton | May 23, 2020 | Marketing, PPC & Paid Ads
Share This Post 🙂 So you’ve got an ad campaign you’ve been working on and you’ve finally found that sweet spot between offer, messaging, creative and audience…. You’ve checked the data and it’s bringing in great results and a... 
