by Tom Peyton | Oct 16, 2023 | Analytics & Attribution, PPC & Paid Ads
Share This Post 🙂 Whether you’re advertising for the first time, or looking to create a new acquisition channel or start on a new platform The million dollar question (and hopefully not million dollar answer) is always… Just much do I need to spend before I see...
by Tom Peyton | Sep 23, 2023 | Analytics & Attribution, CRO
If you’re reading this blog, I’m going to assume you’re serious about improving your marketing performance Because let’s be honest, there’s nothing worse than putting time or money into marketing, if visitors are just leaking out the other end without...
by Tom Peyton | Jul 8, 2023 | Analytics & Attribution, Marketing
The shift from universal analytics to GA4 has been one of the most controversial marketing topics of the past decade (other than AI of course!) Many marketers feel GA4 simply is too underbaked for launch, missing many of the features of it’s predecessor...
by Tom Peyton | Jun 8, 2023 | Analytics & Attribution, e-learning, Marketing Guides
Share This Post 🙂 The e-learning market is valued at over $200 BILLION these days… The problem is so many people are jumping on the bandwagon, it’s become near on impossible to stand out and cut through the noise Not to mention the hundreds of articles online...
by Tom Peyton | May 31, 2023 | Analytics & Attribution, Marketing Guides
Okay, let’s be honest… Listening to some random marketing agency on the internet talk about marketing metrics and KPI’s is enough to make you want to call it quits, close down shop, race to the forest and never think about marketing ever again....
by Tom Peyton | Apr 14, 2023 | Analytics & Attribution, SEO
A drop in website traffic can be problematic for any business owner. After all, a website is only successful if people are actually visiting it. If you’ve noticed a recent dip in traffic, don’t panic! There are a few possible explanations, and it’s...