by Tom Peyton | Jun 1, 2026 | Analytics & Attribution, Marketing
If you’re spending £50k+ a month on marketing and you’re still relying on platform-reported ROAS to make budget decisions… you’re flying blind. I don’t say that to be dramatic. I say it because I’ve sat in rooms with founders...
by Tom Peyton | May 19, 2026 | Analytics & Attribution, Marketing
Here’s something that should make every marketer uncomfortable: roughly 80% of the buying journey now happens in places your analytics can’t see. Not in your ad platform. Not in Google Analytics. Not in your CRM. It happens in Slack DMs. WhatsApp groups....
by Tom Peyton | Apr 21, 2026 | Email Marketing, Marketing
If you’re running a brand doing seven or eight figures and email isn’t generating at least 25-30% of your total revenue… you’re leaving serious money on the table. Not theoretical money. Not “potential” money. Actual revenue...
by Tom Peyton | Apr 13, 2026 | Analytics & Attribution, CRO, ecommerce, Marketing, PPC & Paid Ads
If you’re scaling a 7 or 8-figure ecommerce brand in 2026 and your weekly marketing meeting still starts with “what’s our ROAS?”… you might be steering the ship with a broken compass. That’s not hyperbole. ROAS is a cost-control...
by Tom Peyton | Jan 25, 2025 | Checklists & Templates, Marketing, Marketing Guides
Creating a customer journey can be one of the most transformative exercises for your business. When done right, it improves marketing results, optimizes resources, and creates a repeatable system for converting prospects into loyal customers. Unfortunately, many...
by Tom Peyton | Jan 16, 2025 | Marketing
In the ever-evolving world of digital marketing, businesses are constantly searching for effective strategies to connect with their target audience. One of the most debated topics is: inbound vs. outbound marketing strategies? Both have their advantages, and...
