by Tom Peyton | May 22, 2024 | Facebook Ads, Google Ads, Marketing, PPC & Paid Ads
Share This Post 🙂 Competitor research is an essential part of any advertising campaign if you want to be able to convey a message to your customers in a way that’s going to get them to buy. It’s also absolutely essential that you understand what they are...
by Tom Peyton | May 15, 2024 | Marketing, Marketing Guides
As an e-commerce store your product page is arguably one of the most critical pages on your website if you’re looking to drive more sales and conversions. So why is it that some websites have product pages that convert at less than 1%, whereas others have...
by Tom Peyton | May 10, 2024 | Facebook Ads, Google Ads, Marketing, PPC & Paid Ads
Share This Post 🙂 Choosing the right campaign objective can be essential to the success of an advertising campaign. Now to be clear that doesn’t mean there is ONE particular campaign objective you will want to use that’s going to get you results every...
by Tom Peyton | Feb 28, 2024 | Marketing
The DTC market is absolutely booming at the moment – it’s a great way for brands to boost profits, build consumer loyalty and stay relevant in a ‘commodity product’ filled world. However, the unfortunate truth is that most DTC brands will just...
by Tom Peyton | Jul 8, 2023 | Analytics & Attribution, Marketing
The shift from universal analytics to GA4 has been one of the most controversial marketing topics of the past decade (other than AI of course!) Many marketers feel GA4 simply is too underbaked for launch, missing many of the features of it’s predecessor...
by Jane Pak | Apr 10, 2023 | Digital PR, Email Marketing, Marketing, PPC & Paid Ads
What will B2C marketing look like in years to come? It’s hard to say for sure, but we can make some educated guesses. Here are ten ideas that should be on every marketer’s radar screen. Remember that some of these may be more relevant than others,...
