The Ultimate Guide To A/B Testing

The Ultimate Guide To A/B Testing

If you’re reading this blog, I’m going to assume you’re serious about improving your marketing performance Because let’s be honest, there’s nothing worse than putting time or money into marketing, if visitors are just leaking out the other end without...
What is CPA in relation to Digital Marketing

What is CPA in relation to Digital Marketing

Share This Post 🙂 If you’ve spent any time around marketers or learning about Digital Marketing, you’ve probably heard the acronym CPA thrown around. The term CPA is an abbreviation of your “cost per acquisition” and it’s an absolutely critical metric to monitor and...
Average Website Conversion Rates In 2021

Average Website Conversion Rates In 2021

An ode to a beautiful website: “Sure, you are pretty and sleek, but you have brought me nothing all week!” A website is nice and all, but is it really accomplishing what it is meant to? Taking a glance at average website conversion rates — the rate...
10 Critical Elements For An Irresistible Offer

10 Critical Elements For An Irresistible Offer

Share This Post 🙂 One of the biggest reasons most websites fail to convert visitors into a sale is because their offer simply isn’t compelling enough… And with more competition out there than ever, creating your own irresistible offer (sometimes referred...