by Tom Peyton | May 9, 2022 | CRO, Marketing
Did you know that in 2016, global eCommerce sales totalled $1.915 trillion? That’s a staggering number, and it’s only going to continue to grow as online shopping becomes more and more popular. However, even with this booming industry, many businesses...
by Tom Peyton | Jan 6, 2022 | CRO, Marketing Guides
Share This Post 🙂 If you’ve spent any time around marketers or learning about Digital Marketing, you’ve probably heard the acronym CPA thrown around. The term CPA is an abbreviation of your “cost per acquisition” and it’s an absolutely critical metric to monitor and...
by Tom Peyton | May 29, 2021 | CRO, Marketing
An ode to a beautiful website: “Sure, you are pretty and sleek, but you have brought me nothing all week!” A website is nice and all, but is it really accomplishing what it is meant to? Taking a glance at average website conversion rates — the rate...
by Tom Peyton | Jun 8, 2020 | CRO, Marketing
Share This Post 🙂 One of the biggest reasons most websites fail to convert visitors into a sale is because their offer simply isn’t exciting enough… If you haven’t already pinpointed the TRUE value proposition of your business; Be sure to check out...
by Tom Peyton | May 27, 2020 | CRO, Marketing
So you’ve set up your shiny new landing page and started driving traffic. Audience targeting is on point and you’re getting tonnes of clicks! So far so good right? It’s the moment of truth; you check your emails each day, expecting see those leads...
by Jane Pak | Jan 31, 2020 | Marketing, CRO, ecommerce, Web Design
Share This Post 🙂 Increasing your ecommerce store conversion rate is one of the fastest ways to skyrocket your sales and profits! 🚀 But imagine if you could learn the tricks of the trade from some of the biggest ecommerce stores in the world… Well now you can!...
