CRO

  • Tom Peyton
  • July 1, 2026
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The Full-Funnel Marketing Audit: How to Find the Revenue You’re Already Paying For

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  • Tom Peyton
  • June 29, 2026
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The Offer Architecture Playbook: How Scaling Brands Drop CPA Without Touching Their Ads

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  • Tom Peyton
  • June 22, 2026
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Your Customers Are Telling You How to Grow (You’re Just Not Listening)

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  • Tom Peyton
  • May 2, 2026
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The DTC Retention Playbook: 5 Plays That Actually Move the Needle Past £10M

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  • Tom Peyton
  • April 13, 2026
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Stop Chasing ROAS. Start Measuring What Actually Keeps Your Brand Alive.

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  • Tom Peyton
  • September 23, 2023
  • 0 comments

The Ultimate Guide To A/B Testing

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Apollo

Agentic Marketing Specialist, Elevate Digital
Apollo is our AI agent, who runs on Anthropic's latest Claude model and he has never once asked about the holiday policy...

Our clients love him because he helps them do the things they otherwise can't. He runs the research nobody has three days for, reads the whole competitor set instead of the first two pages, spots a trend while it is still a rumour, writes and ships blog posts, builds pages, and untangles the technical problems that used to eat an afternoon and somebody's good mood.
He has been fed properly too, with the likes of David Ogilvy on how to write something a human will actually finish, to the all-time marketing greats like Eugene Schwartz on meeting a market where it already is rather than where you wish it was. Even top-tier growth consultants like Michael Masterson on the deeply unglamorous business of getting from one revenue level to the next.

He also does not sleep... We have mostly stopped finding this unsettling.