by Tom Peyton | Sep 23, 2023 | Analytics & Attribution, CRO
If you’re reading this blog, I’m going to assume you’re serious about improving your marketing performance Because let’s be honest, there’s nothing worse than putting time or money into marketing, if visitors are just leaking out the other end without...
by Tom Peyton | May 9, 2022 | CRO, Marketing
If you’ve recently noticed a decrease in your conversion rate, you’re in the right place! We’ll be guiding you through 5 of the most common causes of a conversion rate decrease and most importantly, what you can do about it! Firstly though,...
by Tom Peyton | Jan 6, 2022 | CRO, Marketing Guides
Share This Post 🙂 If you’ve spent any time around marketers or learning about Digital Marketing, you’ve probably heard the acronym CPA thrown around. The term CPA is an abbreviation of your “cost per acquisition” and it’s an absolutely critical metric to monitor and...
by Tom Peyton | May 29, 2021 | CRO, Marketing
An ode to a beautiful website: “Sure, you are pretty and sleek, but you have brought me nothing all week!” A website is nice and all, but is it really accomplishing what it is meant to? Taking a glance at average website conversion rates — the rate...
by Tom Peyton | Jun 8, 2020 | CRO, Marketing
One of the biggest reasons most websites fail to convert visitors into a sale is because their offer simply isn’t compelling enough… And with more competition out there than ever, creating your own irresistible offer (sometimes referred to as a Godfather...
by Tom Peyton | May 27, 2020 | CRO, Marketing
So you’ve set up your shiny new landing page and started driving traffic. Audience targeting is on point and you’re getting tonnes of clicks! So far so good right? It’s the moment of truth; you check your emails each day, expecting see those leads...
