Last Updated on March 30, 2021 by Elevate Digital

Did you know that roughly half of small businesses don’t even have a website?

While having a basic website is better than nothing, there is so much MORE you can do online to help grow your business and build a customer base.

Digital marketing is the online marketing tactics you can use to help promote your business and sell your products or services.

Are you wondering whether digital marketing is important for your business?

Let’s take a look at everything you need to know.

Digital Marketing Helps You Build Visibility Online

These days, the online market is in an incredibly competitive place that is oversaturated. That means that simply starting a website and assuming that people will find it is no longer an option. You need to use a digital marketing strategy in order to make your web presence accessible to your target audience.

The best digital marketing companies don’t just help you become more visible online. They also make it possible for consumers to communicate with you easily.

SEO Internal Linking Pages Together

It’s Cost-Effective (when done right…)

Hiring a digital marketing agency is very cost-effective compared to other methods of advertising and marketing. Most small businesses have relatively small marketing budgets, but even the tiniest company can likely afford the cost of basic digital marketing services.

Considering how much of a return on investment you can expect, it simply makes sense for most small businesses to engage in some form of digital marketing.

When done right, marketing isn’t just about fluffy metrics like clicks and comments…

In fact, you should be able to accurately track the output of any marketing campaign your running to prove the exact ROI.

This is exactly the kind of thing we help our clients with every day!

It Helps You Reach Your Market Where They Are

Lady searching on Google - Reaching customers where they are online

 In the UK, 9 of every 10 households have access to the Internet. Out of every five minutes spent online in the UK, one of those minutes is spent on social media. About 70% of adults in the UK have a social media account.

Understanding who your target audience is and where they spend their time is an essential part of successful marketing. While you can be pretty sure that your target market is spending quite a bit of time online, it’s important that you understand where that time is being spent. One business might find that their target audience and most of their time on Facebook, while another business might learn that their target demographic spends more time on Instagram and Pinterest.

There is no use buying Facebook ads if that’s not where your market is spending its time. An effective digital marketing strategy can help you target the people who would be most interested in your products or services, meaning more leads and more sales.

Want personalised advice on your current marketing strategy?

Book your FREE digital review today and we’ll record you a 10 minute video looking at your current strategy and  suggest some ways you could significantly increase your results!

You Can Measure the Results

In businesses, it can be difficult to measure return on investment. However, when it comes to digital marketing, you can quantify the results of your campaign in a ton of useful ways. A digital marketing agency will be able to help you determine your ROI and your key performance indicators (KPIs) to ensure that your digital marketing strategies are as effective as possible.

If you’re currently struggling to measure your digital marketing returns. Here’s a video we did that walks you through how to get started tracking through Google Analytics:

Did you know that roughly half of small businesses don’t even have a website?

While having a basic website is better than nothing, there is so much more you can do online to help grow your business and build a customer base. Digital marketing is the online marketing tactics you can use to help promote your business and sell your products or services.

Are you wondering whether digital marketing is important for your business?

Let’s take a look at everything you need to know.

You Can Reach a Bigger Audience

Having an effective digital marketing strategy could turn your local business into a national business if you wanted. There is just so much opportunity to enlarge your audience in a way that can be revolutionary for your business.

Digital Marketing Will Help You Dominate the Sales Funnel

Digital Marketing Sales Funnel

The concept of the sales funnel is likely known by many small business owners. This is an illustration of the client’s journey, from being curious about your product or service all the way to being a loyal customer.

The exact stages of the funnel will obviously vary depending on your industry/business type.

But when you use digital marketing strategies, you can understand where each client is in the funnel and guide them through to the next that. You will be able to build a trust-based relationship with your customers that can help them become repeat customers over time.

It’s On 24/7 & Can Generate Leads & Sales On Autopilot

One of the most amazing things about digital marketing campaigns is that they basically act as a salesman 24/7. That means that you don’t have to hope that your target audience happened to be watching the TV when your ad runs. Your marketing techniques will be in full effect whenever your demographic signs on to their social media site of choice or googles keywords related to your business.

This also means that your customers won’t lose interest when your business is closed. When you have an up-to-date and modern website, they can get all of the information they need even when you and your employees are fast asleep. This means that you can have a lot more sales and revenue over time, as you aren’t losing customers when your brick and mortar store is closed.

Is It Time For You to Hire a Digital Marketing Company?

In these modern times, there is no reason every business should not have a website and be utilizing the power of digital marketing. The reality is that we are living in an increasingly digital world. People are spending more time online and they are making more purchases and purchasing decisions using their computer or their phone.

If your small business is stuck in the past, you’re basically swimming against the current. It will be much more difficult to grow your company and achieve the goals that you have set for your brand.

Digital marketing is a customizable marketing strategy that can be designed to work for any type of business. It doesn’t have to be a major expense every month, but it can certainly show you major results in terms of your revenue.

If you’re ready to take your results to the next level, you can claim a free personalised digital marketing video audit by one of our experienced marketers today!

Tom Peyton
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