by Tom Peyton | Jul 10, 2021 | Marketing Guides, PPC & Paid Ads
For the most part, when browsing through social media or our favorite websites, the advertisements dissipate into a now well-accepted ambiance, only occasionally rising to the level of perception. It’s no surprise when we’re supposedly exposed to around... 
by Rich Francis | Jun 6, 2021 | Marketing, Marketing Guides
What is a good website bounce rate? The short answer: a good bounce rate is anything less than 58%. Now that you have the answer, you can see that it doesn’t really tell you much. To get the most out of your website, you have to go into the weeds. The bounce rate can... 
by Rich Francis | Jun 3, 2021 | Marketing, Marketing Guides
Picture this: you, wandering the allegorical desert of marketing, see the dark clouds rolling in and spot opportunity. You bring forth a container with a small opening to catch as much water as possible, but only result in filling up a portion of the container….... 
by Tom Peyton | May 12, 2021 | Marketing Guides, SEO
When it comes to Search Engine Optimization (SEO), you could think that once a site is “optimized,” the traffic should immediately follow. However, things aren’t quite so black-and-white. Once SEO techniques are implemented, it might be only a few months to see... 
by Tom Peyton | Apr 25, 2021 | Marketing, Marketing Guides, PPC & Paid Ads, SEO
The online education and online course market is expected to be worth a whopping $300 BILLION by 2025! However, with so many online courses out there (in almost every topic imaginable) How on earth do you make yours stand out from the noise, and not come across... 
by Tom Peyton | Apr 3, 2021 | Analytics & Attribution, Marketing, Marketing Guides, PPC & Paid Ads
Share This Post 🙂 One of the biggest causes of wasted spend in marketing, is a lack of attribution tracking. In a nutshell, attribution tracking allows you to quickly and easily identify your most profitable marketing channels and traffic sources. This can be useful... 
