by Tom Peyton | Jun 8, 2023 | Analytics & Attribution, e-learning, Marketing Guides
Share This Post 🙂 The e-learning market is valued at over $200 BILLION these days… The problem is so many people are jumping on the bandwagon, it’s become near on impossible to stand out and cut through the noise Not to mention the hundreds of articles online...
by Tom Peyton | May 31, 2023 | Analytics & Attribution, Marketing Guides
Okay, let’s be honest… Listening to some random marketing agency on the internet talk about marketing metrics and KPI’s is enough to make you want to call it quits, close down shop, race to the forest and never think about marketing ever again....
by Tom Peyton | Jan 6, 2022 | CRO, Marketing Guides
Share This Post 🙂 If you’ve spent any time around marketers or learning about Digital Marketing, you’ve probably heard the acronym CPA thrown around. The term CPA is an abbreviation of your “cost per acquisition” and it’s an absolutely critical metric to monitor and...
by Tom Peyton | Oct 19, 2021 | Lead Generation, Marketing, Marketing Guides
Share This Post 🙂 If you’re reading this, I’m going to assume you’re looking for some ways to stand out from the competition and acquire more customers. Because let’s be honest, the competition is fiercer than ever these days, and using outdated marketing strategies,...
by Tom Peyton | Jul 10, 2021 | Marketing Guides, PPC & Paid Ads
For the most part, when browsing through social media or our favorite websites, the advertisements dissipate into a now well-accepted ambiance, only occasionally rising to the level of perception. It’s no surprise when we’re supposedly exposed to around...
by Rich Francis | Jun 6, 2021 | Marketing, Marketing Guides
What is a good website bounce rate? The short answer: a good bounce rate is anything less than 58%. Now that you have the answer, you can see that it doesn’t really tell you much. To get the most out of your website, you have to go into the weeds. The bounce rate can...
