by Tom Peyton | Jan 25, 2025 | Checklists & Templates, Marketing, Marketing Guides
Creating a customer journey can be one of the most transformative exercises for your business. When done right, it improves marketing results, optimizes resources, and creates a repeatable system for converting prospects into loyal customers. Unfortunately, many...
by Tom Peyton | Nov 23, 2024 | Marketing, Marketing Guides
According to Semrush, Reddit is one of the top 5 most visited websites in the world. But while many companies divert a lot of their promotional focus and resources to sites like Facebook, X (Formerly Twitter), Instagram and TikTok, many businesses have yet to tap...
by Tom Peyton | Oct 16, 2024 | Demand Generation, Marketing, Marketing Guides
Your sales funnel is a tool that divides a buyer’s journey into small, manageable chunks. They first get to hear about your brand from somewhere and show a slight interest in your offer. That gives you a chance to nurture them and convert them into a customer by...
by Tom Peyton | May 15, 2024 | Marketing, Marketing Guides
As an e-commerce store your product page is arguably one of the most critical pages on your website if you’re looking to drive more sales and conversions. So why is it that some websites have product pages that convert at less than 1%, whereas others have...
by Tom Peyton | Jun 8, 2023 | Analytics & Attribution, e-learning, Marketing Guides
Share This Post 🙂 The e-learning market is valued at over $200 BILLION these days… The problem is so many people are jumping on the bandwagon, it’s become near on impossible to stand out and cut through the noise Not to mention the hundreds of articles online...
by Tom Peyton | May 31, 2023 | Analytics & Attribution, Marketing Guides
Okay, let’s be honest… Listening to some random marketing agency on the internet talk about marketing metrics and KPI’s is enough to make you want to call it quits, close down shop, race to the forest and never think about marketing ever again....
