by Tom Peyton | May 22, 2026 | Analytics & Attribution, Marketing Guides
Here’s a question that should keep you up at night. If Meta or Google turned off your ad accounts tomorrow… how much of your customer data would you actually own? For most brands doing £1M+ in revenue, the honest answer is: not nearly enough. You’ve...
by Tom Peyton | May 3, 2026 | Analytics & Attribution, Marketing Guides
I had a call last month with a DTC founder doing £3.2 million a year. Revenue up 40% year on year. Meta ROAS sitting at a comfortable 4.2x. Google pulling its weight. Email flows humming along. On paper? Everything looked brilliant. Then we pulled the cohort data....
by Tom Peyton | May 2, 2026 | ecommerce, Marketing Guides
This is the playbook I wish someone had handed me the first time I walked into a £30M DTC brand and they asked, in increasingly nervous tones, why their growth had stalled. Most DTC brands stall at the same three points. Around £3M, when paid social efficiency hits...
by Tom Peyton | Jan 25, 2025 | Checklists & Templates, Marketing, Marketing Guides
Creating a customer journey can be one of the most transformative exercises for your business. When done right, it improves marketing results, optimizes resources, and creates a repeatable system for converting prospects into loyal customers. Unfortunately, many...
by Tom Peyton | Nov 23, 2024 | Marketing, Marketing Guides
According to Semrush, Reddit is one of the top 5 most visited websites in the world. But while many companies divert a lot of their promotional focus and resources to sites like Facebook, X (Formerly Twitter), Instagram and TikTok, many businesses have yet to tap...
by Tom Peyton | Oct 16, 2024 | Demand Generation, Marketing, Marketing Guides
Your sales funnel is a tool that divides a buyer’s journey into small, manageable chunks. They first get to hear about your brand from somewhere and show a slight interest in your offer. That gives you a chance to nurture them and convert them into a customer by...
