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Examples Of Effective Retargeting Ad Campaigns
For the most part, when browsing through social media or our favorite websites, the advertisements dissipate into a now well-accepted ambiance, only occasionally rising to the level of perception. It's no surprise when we're supposedly exposed to around 4,000 - 10,000...
What You Need To Know About Google’s Page Experience Update
You are going about your day, watching your web analytics and swelling with pride as your campaign is going exactly as planned. However, one day, the winds of change blew in and suddenly your ranking plummeted. It finally happened (again): Google's algorithm updated. ...
What Is Backlink Profile & Why Is It Important For SEO
Trying to rank on web searches without a well-structured and diversified backlink profile is like trying to run without a backbone. Not only is it mildly horrifying to imagine, but it is near impossible to pull off as well. Due to this, a well-maintained and manicured...
How To Use Email Marketing To Increase Sales
Who still uses email for marketing? This is 2021, the age of Instagram and TikTok! No serious marketer still uses that old thi-- *ding* Oh, wait, hold on. Just got an email. Even though we love to hate on technology that isn’t “disrupting” anything, email is so deeply...
Is Buying Backlinks Bad For SEO?
Is Buying Backlinks Bad? Let’s put it this way: do you like not being buried by Google search results? Because this is what would happen if you get caught buying backlinks. Look, we get it. It can be rough out there in the wild west of the Internet, with everyone...
What Is A “Good” Bounce Rate In 2021?
What is a good website bounce rate? The short answer: a good bounce rate is anything less than 58%. Now that you have the answer, you can see that it doesn’t really tell you much. To get the most out of your website, you have to go into the weeds. The bounce rate can...
What Is A Full Funnel Marketing Strategy (& Why Is It SO Important)
Picture this: you, wandering the allegorical desert of marketing, see the dark clouds rolling in and spot opportunity. You bring forth a container with a small opening to catch as much water as possible, but only result in filling up a portion of the container.......
When To Switch Off A Low Performing Ad Campaign
"When is the right time to kill my low performing ads?" You can feel the end creeping up, lurking in the back, and the floor slowly falling out from underneath. It can be hard to talk about “the end” of a relationship, but it is better than letting something continue...
Average Website Conversion Rates In 2021
An ode to a beautiful website: "Sure, you are pretty and sleek, but you have brought me nothing all week!" A website is nice and all, but is it really accomplishing what it is meant to? Taking a glance at average website conversion rates -- the rate at which website...
How Long Does SEO Take To Work
When it comes to Search Engine Optimization (SEO), you could think that once a site is “optimized,” the traffic should immediately follow. However, things aren’t quite so black-and-white. Once SEO techniques are implemented, it might be only a few months to see...
