The Elevate Digital
Marketing Blog
Digital Marketing Guides & Resources
Conversion Rate Optimisation (CRO) | Search Engine Optimisation (SEO)
Pay-Per-Click Advertising (PPC) | Digital Marketing Tips
How To Guides
Checklists/Templates
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Is Buying Backlinks Bad For SEO?
Is Buying Backlinks Bad? Let’s put it this way: do you like not being buried by Google search results? Because this is what would happen if you get caught buying backlinks. Look, we get it. It can be rough out there in the wild west of the Internet, with everyone...
What Is A “Good” Bounce Rate In 2021?
What is a good website bounce rate? The short answer: a good bounce rate is anything less than 58%. Now that you have the answer, you can see that it doesn’t really tell you much. To get the most out of your website, you have to go into the weeds. The bounce rate can...
What Is A Full Funnel Marketing Strategy (& Why Is It SO Important)
Picture this: you, wandering the allegorical desert of marketing, see the dark clouds rolling in and spot opportunity. You bring forth a container with a small opening to catch as much water as possible, but only result in filling up a portion of the container.......
When To Switch Off A Low Performing Ad Campaign
"When is the right time to kill my low performing ads?" You can feel the end creeping up, lurking in the back, and the floor slowly falling out from underneath. It can be hard to talk about “the end” of a relationship, but it is better than letting something continue...
Average Website Conversion Rates In 2021
An ode to a beautiful website: "Sure, you are pretty and sleek, but you have brought me nothing all week!" A website is nice and all, but is it really accomplishing what it is meant to? Taking a glance at average website conversion rates -- the rate at which website...
How Long Does SEO Take To Work
When it comes to Search Engine Optimization (SEO), you could think that once a site is “optimized,” the traffic should immediately follow. However, things aren’t quite so black-and-white. Once SEO techniques are implemented, it might be only a few months to see...
11 Effective SEO Tips and Tricks for SMB’s
Search engine optimisation (SEO) is the practice of improving your website’s rank in the search engine results page. This, in turn, helps to increase your organic traffic and potentially bring thousands of your ideal customers to your site each and every month. For...
10 Powerful Marketing Strategies For Your Online Course
The online education and online course market is expected to be worth a whopping $300 BILLION by 2025! However, with so many online courses out there (in almost every topic imaginable) How on earth do you make yours stand out from the noise, and not come across...
A Beginners Guide To Attribution Tracking
One of the biggest causes of wasted spend in marketing, is a lack of attribution tracking. In a nutshell, attribution tracking allows you to quickly and easily identify your most profitable marketing channels and traffic sources. This can be useful for finding the...
Why Is Digital Marketing So Important for Your Business?
Did you know that roughly half of small businesses don't even have a website? While having a basic website is better than nothing, there is so much MORE you can do online to help grow your business and build a customer base. Digital marketing is the online marketing...
