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What Is Digital PR & How To Use It To Grow Your Business
The internet is more than just a place to find the latest celebrity gossip and view funny kitten videos. It has become a global phenomenon that can be used as an effective marketing tool for businesses of all sizes. You need not spend exorbitant amounts on...
How Much To Spend On Paid Advertising 2021
One of the most common questions we hear is “How much should I spend on paid advertising?". The truth is, it will vary depending on a number of factors and it’s critical you do your research before diving into paid advertising. For example, if you’re an ecommerce...
5 Proven Ways To Reduce Your Google Cost Per Conversion
If you’re running a Google Ads campaign, your average cost per conversion is one of the most important figures you can optimise for. Especially if you want to be left with more profit after acquiring new customers and not looking at your bank balance like… In a...
Examples Of Effective Retargeting Ad Campaigns
For the most part, when browsing through social media or our favorite websites, the advertisements dissipate into a now well-accepted ambiance, only occasionally rising to the level of perception. It's no surprise when we're supposedly exposed to around 4,000 - 10,000...
What You Need To Know About Google’s Page Experience Update
You are going about your day, watching your web analytics and swelling with pride as your campaign is going exactly as planned. However, one day, the winds of change blew in and suddenly your ranking plummeted. It finally happened (again): Google's algorithm updated. ...
What Is Backlink Profile & Why Is It Important For SEO
Trying to rank on web searches without a well-structured and diversified backlink profile is like trying to run without a backbone. Not only is it mildly horrifying to imagine, but it is near impossible to pull off as well. Due to this, a well-maintained and manicured...
How To Use Email Marketing To Increase Sales
Who still uses email for marketing? This is 2021, the age of Instagram and TikTok! No serious marketer still uses that old thi-- *ding* Oh, wait, hold on. Just got an email. Even though we love to hate on technology that isn’t “disrupting” anything, email is so deeply...
Is Buying Backlinks Bad For SEO?
Is Buying Backlinks Bad? Let’s put it this way: do you like not being buried by Google search results? Because this is what would happen if you get caught buying backlinks. Look, we get it. It can be rough out there in the wild west of the Internet, with everyone...
What Is A “Good” Bounce Rate In 2021?
What is a good website bounce rate? The short answer: a good bounce rate is anything less than 58%. Now that you have the answer, you can see that it doesn’t really tell you much. To get the most out of your website, you have to go into the weeds. The bounce rate can...
What Is A Full Funnel Marketing Strategy (& Why Is It SO Important)
Picture this: you, wandering the allegorical desert of marketing, see the dark clouds rolling in and spot opportunity. You bring forth a container with a small opening to catch as much water as possible, but only result in filling up a portion of the container.......
