The Elevate Digital
Marketing Blog
Digital Marketing Guides & Resources
Conversion Rate Optimisation (CRO) | Search Engine Optimisation (SEO)
Pay-Per-Click Advertising (PPC) | Digital Marketing Tips
How To Guides
Checklists/Templates
Useful Tools
The Ultimate Guide to Creating a Customer Journey
Improve marketing results, optimize resources, and create a repeatable system for converting prospects into loyal customers.
Inbound vs Outbound Marketing: Which Strategy Should You Use for Your Business?
In the ever-evolving world of digital marketing, businesses are constantly searching for effective strategies to connect with their target audience. One of the most debated topics is: inbound vs. outbound marketing strategies? Both have their advantages, and...
How to Do Marketing Competitor Analysis (and What to Avoid)
How to do competitor analysis correctly, avoiding the common pitfalls, and how to stand out in a crowded market.
Reddit Marketing Strategy (The Do’s & Don’ts)
According to Semrush, Reddit is one of the top 5 most visited websites in the world. But while many companies divert a lot of their promotional focus and resources to sites like Facebook, X (Formerly Twitter), Instagram and TikTok, many businesses have yet to tap...
Demand Generation Vs. Lead Generation: Key Differences and When to Use Each
Your sales funnel is a tool that divides a buyer’s journey into small, manageable chunks. They first get to hear about your brand from somewhere and show a slight interest in your offer. That gives you a chance to nurture them and convert them into a customer by...
Best Competitor Research and Analysis Tools (Spy On Their Ads)
In this blog we´ll be looking at the best competitor research and analysis tools that will allow you to spy on your competitor´s ads.
Create Perfect Product Detail Pages For Ecom (PDP Optimization)
In this blog I’m going to dissect a very high converting Ecom product page, to show you what to implement to significantly increase in your conversions.
Best Campaign Objectives For Paid Ads
In this blog we´ll be exploring how choosing the right campaign objective can be essential to the success of an advertising campaign.
Highly-Effective DTC Marketing Strategies & Examples
The DTC market is absolutely booming at the moment - it's a great way for brands to boost profits, build consumer loyalty and stay relevant in a 'commodity product' filled world. However, the unfortunate truth is that most DTC brands will just fall by the wayside and...
How To Set Paid Media Marketing Budget
Whether you’re advertising for the first time, or looking to create a new acquisition channel or start on a new platform The million dollar question (and hopefully not million dollar answer) is always… Just much do I need to spend before I see results? Well in this...
