The Elevate Digital
Marketing Blog
Digital Marketing Guides & Resources
Conversion Rate Optimisation (CRO) | Search Engine Optimisation (SEO)
Pay-Per-Click Advertising (PPC) | Digital Marketing Tips
How To Guides
Checklists/Templates
Useful Tools
Reddit Marketing Strategy (The Do’s & Don’ts)
According to Semrush, Reddit is one of the top 5 most visited websites in the world. But while many companies divert a lot of their promotional focus and resources to sites like Facebook, X (Formerly Twitter), Instagram and TikTok, many businesses have yet to tap...
Demand Generation Vs. Lead Generation: Key Differences and When to Use Each
Your sales funnel is a tool that divides a buyer’s journey into small, manageable chunks. They first get to hear about your brand from somewhere and show a slight interest in your offer. That gives you a chance to nurture them and convert them into a customer by...
Best Competitor Research and Analysis Tools (Spy On Their Ads)
In this blog we´ll be looking at the best competitor research and analysis tools that will allow you to spy on your competitor´s ads.
Create Perfect Product Detail Pages For Ecom (PDP Optimization)
In this blog I’m going to dissect a very high converting Ecom product page, to show you what to implement to significantly increase in your conversions.
Best Campaign Objectives For Paid Ads
In this blog we´ll be exploring how choosing the right campaign objective can be essential to the success of an advertising campaign.
Highly-Effective DTC Marketing Strategies & Examples
The DTC market is absolutely booming at the moment - it's a great way for brands to boost profits, build consumer loyalty and stay relevant in a 'commodity product' filled world. However, the unfortunate truth is that most DTC brands will just fall by the wayside and...
How To Set Paid Media Marketing Budget
Whether you’re advertising for the first time, or looking to create a new acquisition channel or start on a new platform The million dollar question (and hopefully not million dollar answer) is always… Just much do I need to spend before I see results? Well in this...
The Ultimate Guide To A/B Testing
If you’re reading this blog, I’m going to assume you’re serious about improving your marketing performance Because let's be honest, there's nothing worse than putting time or money into marketing, if visitors are just leaking out the other end without taking action......
Universal Analytics Still Working After July 2023?
The shift from universal analytics to GA4 has been one of the most controversial marketing topics of the past decade (other than AI of course!) Many marketers feel GA4 simply is too underbaked for launch, missing many of the features of it's predecessor Universal...
How To Sell An Online Course (Online Course Marketing Guide)
The e-learning market is valued at over $200 BILLION these days... The problem is so many people are jumping on the bandwagon, it’s become near on impossible to stand out and cut through the noise Not to mention the hundreds of articles online teaching all the hacks...
