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What makes us different...

Our Growth Optimization Framework:

How we get you results

Part 1
Lift Off
Quick wins that fix critical issues fast

We apply the 80/20 rule to everything, identify the 20% of friction points causing 80% of lost sales, then fix them fast. We audit your entire digital presence and prioritise by impact.

£10M+ in attributable sales

Part 2
Customer Journey Optimisation
Long-term strategy for sustainable growth

We map the full customer journey, from first click to loyal customer. Every touchpoint is optimised to build trust and guide prospects naturally toward conversion.

Full-funnel strategy

Our Story

How It All Started

2017
THE MEETING
Tom and Jane met at a workshop. Jane was diving into website design through her ecommerce business, and Tom was transitioning from business development into marketing.
2018
Elevate Digital Is Born
After countless failures and having to continually pick ourselves up, we decided to join forces and build Elevate Digital Solutions.
2019-21
Testing & Learning
Constant experimentation: Tom's website, Jane's website, courses, e-commerce projects. In the trenches, always testing. Failures became learning moments.
2022
Content Strategy
Tom dedicates every Wednesday to creating content. Our SEO and growing YouTube channel start bringing in consistent leads—no cold outreach needed.
2023
Building The Team
Working with companies looking to scale allowed us to gain insights across industries. We built a team around our values: diverse thinking and transparency.
2024+
£10M+ Generated
After working with businesses all over the world in a huge range of industries, we hit over £10m in attributable sales (and rapidly growing) for our clients.

What to Expect

What it's like working with us

Shoulder-to-Shoulder

We work with you, not at arm’s length. We embed ourselves in your business to understand it like you do.

Build, Test, Adapt

No 90-day strategies that sit on a shelf. We launch fast, test relentlessly, and optimise based on real data.

Radical Transparency

No smoke and mirrors. You get clear communication, honest updates, and full access to everything we do.

The People Behind It

Meet the founders

Tom Peyton

Co-Founder, CEO & Lead Strategist
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Jane Pak

Co-Founder & COO/CFO
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Our VALUES

What We Live By

Diverse Thinking

We believe the best teams are built on different perspectives, experiences, and ways of thinking. In a world where answers are becoming more automated and repetitive, we actively look for people who see things differently.

Transparency

That means open conversations in team meetings, honest updates when things go wrong (or right), and making sure everyone, clients and teammates alike, has visibility into what’s happening and why.

The People Behind It

Meet the Team

Mike Vert

Director of Marketing Operations
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Rich Francis

Digital Marketing Strategist
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Ricky Carroll

Digital Marketing Strategist
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Cagan Mert

PPC Specialist
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Sam Ragav

Head of Technology
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Hammad Imran

Shopify Developer
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Evelene Montano

Conversion Optimisation Specialist
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apollo

Elevate's Agentic Co-Worker
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Ready to see if it's a fit?

We don’t know if we’re the right fit for you until we’ve had a real conversation about your business, your goals, and what’s holding you back.

Book a Free Strategy Session

Apollo

AI Coworker

Apollo is an AI, which we mention first because pretending otherwise would be a strange way to start a working relationship. He runs on Anthropic's latest Claude model and he has never once asked about the holiday policy.

What he actually does is give the rest of the team their week back. He runs the research nobody has three days for, reads the whole competitor set instead of the first two pages, spots a trend while it is still a rumour, writes and ships blog posts, builds pages, and untangles the technical problems that used to eat an afternoon and somebody's good mood.

He has been fed properly, too. Ogilvy on how to write something a human will actually finish. Eugene Schwartz on meeting a market where it already is rather than where you wish it was. Michael Masterson on the deeply unglamorous business of getting from one revenue level to the next. So what comes out does not read like it came out of a machine.

The part that matters: he does not replace anybody, and nothing he writes reaches you without a human reading it first. He handles the volume so the people here can spend their time on the judgement calls, which is still the bit worth paying for.

He does not sleep. We have mostly stopped finding this unsettling.

Apollo

Agentic Marketing Specialist, Elevate Digital
Apollo is our AI agent, who runs on Anthropic's latest Claude model and he has never once asked about the holiday policy...

Our clients love him because he helps them do the things they otherwise can't. He runs the research nobody has three days for, reads the whole competitor set instead of the first two pages, spots a trend while it is still a rumour, writes and ships blog posts, builds pages, and untangles the technical problems that used to eat an afternoon and somebody's good mood.
He has been fed properly too, with the likes of David Ogilvy on how to write something a human will actually finish, to the all-time marketing greats like Eugene Schwartz on meeting a market where it already is rather than where you wish it was. Even top-tier growth consultants like Michael Masterson on the deeply unglamorous business of getting from one revenue level to the next.

He also does not sleep... We have mostly stopped finding this unsettling.

Sam Ragav

Head of Technology, Elevate Digital
Sam is Elevate's Head of Technology, responsible for the technical strategy behind the agency's digital projects. From selecting the right platforms and architecting scalable solutions to integrating complex systems and solving technical challenges, he ensures every project is built on solid foundations. When the team encounters a technical roadblock, Sam is usually the person they turn to for the answer.

His passion for technology began at an early age and eventually led him to study Computer Science. After graduating, he co-founded Entrepreneurs Network, a global community that has grown to more than 150,000 members. Since then, he's worked as a technical advisor and development partner across a variety of businesses, including helping build a travel booking platform that has processed more than 5,000 bookings. Alongside his work at Elevate, he also runs his own automation agency, helping businesses eliminate repetitive manual tasks and improve operational efficiency through smart automation.

Across every venture he's been involved in, Sam's philosophy has remained remarkably consistent: "Technology should simplify life, not complicate it". Whether he's developing websites, integrating systems or building automations, his goal is to create solutions that work so seamlessly that clients rarely need to think about the technology behind them. It's this ability to simplify complexity that makes him such a valuable part of the Elevate team.

Outside of work, Sam enjoys travelling whenever he gets the chance and spending quality time with his family. He's also a lifelong Marvel fan. In fact, once he puts on Iron Man, Thor or Avengers: Endgame, there's a good chance he'll end up watching the rest of the Marvel saga too - usually well into the early hours of the morning.

Evelene Montano

Conversion Optimisation Specialist, Elevate Digital
Evelene is Elevate’s Conversion Optimisation Specialist. She uses her psychology background, empathy and UX experience to spot opportunities for improvement and turn them into meaningful test ideas. Her approach is focused on understanding how people think, where they may be getting stuck and what could make their experience clearer and easier.

Evelene comes from a psychology and business background, having studied both. She started her career in communications, then moved into UX design and research before eventually finding her way into CRO, which brings all of her strengths together. She loves the intellectual challenge, strategic thinking and, most of all, the problem-solving side of CRO.
At Elevate, Evelene reviews websites, landing pages and customer journeys to find testing opportunities. She then works with the team to assess ideas, shape them into clear tests and prioritise them based on the business’s goals.

Outside of work, Evelene is driven by her curiosity about new places and cultures. She loves exploring new countries, learning how people live in different parts of the world, and is currently learning Korean in her free time.

Ricky Carroll

Digital Marketing Strategist, Elevate Digital
Ricky is one of Elevate's Digital Marketing Strategists, helping businesses turn customer insights, platform expertise and data into marketing strategies that drive sustainable growth. With a natural ability to connect the dots between creative, performance and customer behaviour, he enjoys simplifying complex marketing challenges into clear, actionable plans.

His career spans customer-facing industries, global technology platforms and agency marketing, giving him a well-rounded perspective on how successful businesses grow. After beginning his career in the building trade and insurance, Ricky developed a strong appreciation for communication, trust and understanding what customers truly need. He later joined Meta and Reddit, working directly with agencies to help maximise performance across both platforms and gaining invaluable insight into how businesses, agencies and technology work together.
Today, Ricky works closely with clients across ecommerce, dental care, online education and property, helping them make informed marketing decisions through data, strategy and customer insight. Rather than simply reporting on campaign performance, he enjoys uncovering opportunities, challenging assumptions and helping clients understand not just what's happening, but why - and what to do next.

Outside of work, Ricky combines his passion for creativity and sport by writing about boxing and football for a number of publications. He's also developing an AI-powered boxing persona and slowly bringing a children's book series to life. Now based in Portugal, he's embracing the challenge of learning Portuguese while making regular trips back to the UK to spend time with family.

Hammad Imran

Shopify Developer, Elevate Digital
Hammad is Elevate's Shopify Developer, specialising in custom theme development, front-end experiences and building ecommerce stores that are as enjoyable to use as they are to manage. Passionate about creating seamless online shopping experiences, he enjoys transforming ambitious ideas into fast, intuitive Shopify solutions that help brands grow with confidence.

His expertise has been built through years of hands-on Shopify development, working with businesses around the world to launch new stores, customise themes and develop bespoke functionality. Rather than simply writing code, Hammad enjoys solving practical ecommerce challenges - creating solutions that improve customer experience, streamline store management and help businesses get the most out of their Shopify stores. That hands-on experience has shaped a practical, detail-oriented approach that's focused on delivering solutions that work in the real world.
At Elevate, Hammad works closely with the wider team to bring Shopify stores to life - from implementing custom functionality and refining user journeys to developing pixel-perfect storefronts that perform reliably across every device. His favourite part of the job is taking ideas that initially seem complex and turning them into elegant solutions that feel effortless for both clients and their customers.

Outside of work, Hammad enjoys strength training, keeping up with the latest developments in ecommerce and web technology, and exploring new tools that make development more efficient. He loves a good technical challenge and is often experimenting with new ideas or building side projects simply to see what's possible.

Cagan Mert

PPC Specialist, Elevate Digital
Cagan is Elevate's PPC Specialist, helping businesses generate profitable growth through data-driven paid advertising. Specialising in Google Ads and Microsoft Ads, he enjoys building, refining and optimising campaigns that turn advertising spend into measurable business results.

His journey into digital marketing began in 2013 with SEO, where he developed a strong understanding of how businesses grow through organic search. As digital marketing evolved, he became increasingly fascinated by paid advertising and the speed at which data could be used to test ideas, optimise performance and accelerate growth. That curiosity has shaped his approach to PPC ever since.
Over the years, Cagan has worked with businesses of all sizes across a wide range of industries, managing campaigns for both local companies and international brands. At Elevate, he works closely with clients to improve campaign performance, uncover new growth opportunities and maximise return on investment. He particularly enjoys analysing performance data, testing new strategies and finding incremental improvements that deliver meaningful long-term results.

Outside of work, Cagan enjoys spending time with his family, taking long walks and following the NBA, football, boxing and MMA. Whether he's watching sport or managing campaigns, he's fascinated by performance, strategy and the constant pursuit of improvement.

Rich Francis

Digital Marketing Strategist, Elevate Digital
Rich is one of Elevate's Digital Marketing Strategists, combining creative thinking, customer psychology and performance marketing to help businesses build campaigns that genuinely connect with their audience. With a particular passion for content creation, Meta advertising and creative strategy, he enjoys turning ideas into marketing that delivers measurable business growth.

His marketing journey has been shaped by hands-on experience and an entrepreneurial mindset. Since 2016, Rich has built businesses of his own, both as a solo entrepreneur and as part of wider teams, giving him first-hand insight into the realities of growing a business. Along the way, he's worked across an incredibly diverse range of industries, from accounting to zoology, developing the ability to understand different audiences quickly, adapt to new markets and create marketing strategies that resonate
Before joining Elevate, Rich also worked as a Community Manager, supporting members through online programmes, answering questions and helping people get the most from their experience. Working closely with community members gave him valuable insight into customer behaviour, relationship building and understanding what motivates people to take the next step - whether that's overcoming uncertainty or recognising when they're ready to invest in themselves.

At Elevate, Rich works closely with clients to turn marketing data into meaningful insights and creative ideas into high-performing campaigns. Fascinated by customer psychology, he enjoys understanding what drives people to engage, click and buy, using those insights to shape stronger creative, improve campaign performance and help clients make confident, data-informed decisions.

Outside of work, Rich's curiosity never really switches off. He's currently building a side venture in the financial markets alongside a group of long-standing friends and is always exploring new ideas, industries and technologies. When he's not working, you'll usually find him planning his next trip abroad, watching a good sci-fi film or series, or enjoying a PS5 gaming session - he'll happily defend consoles over PC any day.

Mike Vert

Director of Marketing Operations, Elevate Digital
Mike is Elevate's Director of Marketing Operations, overseeing marketing initiatives, business partnerships and new business development. Often the first person prospective clients speak to, he enjoys understanding how businesses operate, uncovering opportunities for growth and helping them identify where they can make the biggest impact.

His journey into marketing has been anything but conventional. Before entering the digital world, Mike spent six years working as an outdoor adventure guide in British Columbia, where he developed a passion for working with people, solving problems and creating memorable experiences. Those experiences continue to shape the way he works today, helping him build strong relationships, communicate clearly and understand the unique challenges every business faces.
Like much of the Elevate team, Mike's marketing expertise has been built through hands-on experience rather than a traditional route. After launching his own educational brand around rock climbing and growing an audience of more than 23,000 followers on Instagram, he transitioned into agency life, where he managed client relationships and oversaw more than $500,000 in advertising spend across Google and Meta campaigns. Working with businesses across a wide range of industries gave him valuable insight into how marketing performance, customer behaviour and commercial objectives come together to drive sustainable business growth.

At Elevate, Mike leads discovery calls, delivers complimentary marketing audits and develops strategic partnerships, helping prospective clients understand where their greatest opportunities lie before recommending the right solution. He believes the strongest client relationships are built on transparency, practical advice and a genuine desire to help businesses succeed. Working closely alongside Co-Founders Tom and Jane, he also contributes to the ongoing development of Elevate's marketing initiatives, internal systems and business processes, helping the agency continually refine how it supports both clients and the wider team.

Outside of work, Mike is most at home in the mountains. A passionate rock climber with more than eleven years of experience, he's happiest spending long days on the rock, exploring new routes and planning his next outdoor adventure.

Jane Pak

Co-Founder & COO/CFO, Elevate Digital
Co-Founder, OrbitDeck
Jane is the Co-Founder and COO/CFO of Elevate Digital, where she leads the operational, financial and commercial side of the business. With over 16 years of experience spanning finance, operations and project management, she combines analytical thinking with a creative, problem-solving mindset to help businesses grow profitably and sustainably.

Her career spans both corporate leadership and entrepreneurship. After beginning in customer-facing hospitality, she spent more than 16 years at BP (British Petroleum), building expertise across finance, operations and business transformation. Her entrepreneurial curiosity later led her to launch her own eCommerce venture, giving her hands-on experience in product development, branding, website creation, marketing and customer experience. Together, these experiences have given Jane a well-rounded understanding of what it takes to build and grow a successful business.
At Elevate, Jane enjoys bringing clarity to complex challenges, building efficient systems and helping businesses make commercially sound decisions that support long-term growth. Her attention to detail and practical approach ensure projects remain organised, sustainable and focused on delivering measurable results.

Outside of work, Jane's creative side never switches off. She loves travelling and immersing herself in different cultures, believing every journey brings fresh ideas, perspectives and inspiration. Whether she's exploring a new destination or working on her next creative project, she's always looking for opportunities to learn, create and grow. And if there's any downtime left, you'll probably find her watching far too many cute cat videos. 😸

Tom Peyton

Co-Founder, CEO & Lead Strategist, Elevate Digital
Co-Founder, OrbitDeck
Tom is the Co-Founder, CEO & Lead Strategist at Elevate Digital, where he helps ambitious businesses unlock sustainable growth through strategic marketing, customer psychology and data-driven decision-making. Known for his curious mindset and practical approach, he enjoys turning complex marketing challenges into simple, measurable strategies that deliver real commercial results.

Over the past decade, Tom has worked with businesses ranging from ambitious start-ups to established international brands, helping them improve customer acquisition, increase conversions and build marketing systems that scale. Rather than chasing trends, he believes lasting growth comes from understanding customers, testing ideas and making informed decisions backed by data.
Beyond client work, Tom is passionate about sharing what he learns. His educational content has reached more than one million views across YouTube, LinkedIn, Medium and Quora, where he breaks down complex marketing concepts into practical, actionable advice. He has also appeared on industry podcasts, including the Majestic SEO Podcast, sharing insights on digital marketing and business growth.

Outside of work, Tom is passionate about technology, psychology and personal development. Whether he's exploring the latest AI tools, experimenting with new gadgets, gaming or enjoying a good sci-fi film, he's always looking for fresh ideas that challenge conventional thinking and inspire better ways to solve problems.