Last Updated on July 20, 2020 by Elevate Digital
Websites were all the rage after the dotcom bubble but let’s be honest… times have changed since then!
So do you really need a website in 2020?
After all, with the ever-changing digital trends and the amount of different platforms being popping up every day, it can be a nightmare just trying to keep up!
You may even just feel a bit like throwing in the towel in sometimes, especially when the latest ‘guru’ on the street tells you to now get a TikTok account…
In all seriousness though; you’ve probably heard that you need a new website at some point.
But you may be asking yourself “how important actually is it” or “do I really need a website right now?”
Well…not nessecarily but there are a few things you may want to consider before you make a decision:
What is a website actually for?
In the online world, your website effectively becomes your HQ….
It’s your online storefront and the place people initially come to learn about you and your business.
Without one, it may raise suspicions for people searching for your company in Google or other search engines.
Can I use Social Media Or A Facebook Page instead of a website?
One thing is for certain; there will always be new apps, platforms, and social media trends popping up.
But regardless of what new channels get added each year, the trusty website has always remained at the core.
Just think about the typical way you research a new brand or business that you’re considering.
You probably go to Google first and check out their website right?
You may then jump on the social channels to see how they operate as a brand, how they sound and what are others saying about them.
The important thing to remember here is, FIRST IMPRESSIONS ARE EVERYTHING; and your website is typically the first place people will go!
Do you still need a website in 2020?
Whilst a website can certainly help to build credibility and help customers find you organically, you certainly don’t NEED a website to run a business.
In fact, we know several successful entrepreneurs who have built their business up to multiple six figures a year using nothing but a appointment scheduling app and payment gateway.
You also have the ability to just create a simple landing page or squeeze page that you can drive traffic to if you’re considering running a paid advertising campaign.
However, it’s worth bearing in mind that these kind of pages typically aren’t going to be as easy to optimise for SEO so you may be limited on options for growth.
Can your customers find you online without a website?
Considering over 90% of people start a search with google first. If people can’t find you by typing your company name into Google, that’s going to raise some serious alarm bells.
That’s why the initial search matters!
But then what if you do have an old website that you created when you first started out…
Surely that counts for something?
Well, it’s a start but consider that most people will form an opinion about your business within the first few seconds of being on your website.
For that reason, having a great quality website that really speaks to your audience and stands out from the crowd can become incredibly important.
What else can website do for your business?
It’s also important to think about what a website can really do for your business.
Many businesses will start off with a simple “brochure” style website.
This might contain some basic information about the business, their products and their services.
But with time and a clearly defined mission and strategy, your website can become so much more than that!
When done correctly, a website can also be used to drive valuable, targeted visitors to your website at EXACTLY the right time.
This can be done through something like an SEO campaign.
Some businesses may even host a membership site or online course to starting generating some additional passive income streams.
So in summary…
Do you need a website in 2020?
But can a website be useful?
Especially when you consider it can serve as the hub for almost every element of your business and give you near limitless options for organic growth and scale!
A good website should deliver should deliver HUGE returns on investment when done right so just make sure you have a clear plan before you make the investment.
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