With the ever-changing digital trends and the amount of different advertisements and tools these days claiming to “ Make you a millionaire by next week” or whatever other ridiculous claims people come up with it can be difficult to know what to really focus on.
You may even just feel a bit like throwing in the towel in sometimes….
You’ve probably heard that you need a new website at some point, but you may be asking yourself “how important actually is it” or “do I really need one now??”
In the online world, your website effectively becomes your HQ…. your gym, your shop, the place people initially come to learn about you and your business.
I’ll come back to that word “initially” and why it’s so important shortly.
Whilst there will always be new trends, and social media platforms people are using. If you think about the typical way you research a new brand or business that you’re considering, you probably go to Google first and check out their website. You may then jump on the social channels to see how they operate as a brand, how they sound and what are others saying about them.
The important thing to remember is, FIRST IMPRESSIONS ARE EVERYTHING
Considering over 90% of people start a search with google first. If people can’t find you by typing your company name into Google, that’s going to raise some serious alarm bells.
That’s why the initial search matters!
But then what if you do have an old website that you created when you first started out – Surely that counts for something?
Well, it’s a start but when you learn that people will generally form an opinion about your business within the first few seconds of being on your website. You begin to see why having a quality website that really speaks to your audience and stands out from the crowd can become incredibly important.
It’s also important to think about what a website can really do for your business.
Many businesses will start off with a simple “brochure” style website with information about their products and services.
This is a great and it certainly serves a purpose, but with time and a clear strategy or road-map, your website can become so much more than that!
When done correctly, a website can also be used to drive valuable, targeted visitors to your website at EXACTLY the right time through the use of SEO optimised blog posts and other useful content.
If you want more tips on how to make the most out of your current site, you can download our FREE 15 Step Guide here
A good website can also be used to book appointments using a tool like Calendly, build up and email marketing list with an auto-responder like MailChimp or even host a member’s area for your customers.
So in summary, YES, a website is absolutely worth your time, effort and money. Especially when you consider it can serve as the hub for almost every element of your business.