Do you really need a website in 2020?
With the ever-changing digital trends and the amount of different platforms being launched, it can be a nightmare just trying to keep up!
You may even just feel a bit like throwing in the towel in sometimes….
You’ve probably heard that you need a new website at some point.
But you may be asking yourself “how important actually is it” or “do I really need a website right now?”
In the online world, your website effectively becomes your HQ….
Your gym, your shop, the place people initially come to learn about you and your business.
I’ll come back to that word “initially” and why it’s so important shortly.
One thing is for certain; there will always be new apps, platforms, and social media trends popping up.
But regardless of what new channels get added each year, the trusty website has always remained at the core.
If you think about the typical way you research a new brand or business that you’re considering.
You probably go to Google first and check out their website right?
You may then jump on the social channels to see how they operate as a brand, how they sound and what are others saying about them.
The important thing to remember here is, FIRST IMPRESSIONS ARE EVERYTHING; and your website is typically the first place people will go!
Can your customers find you online?
Considering over 90% of people start a search with google first. If people can’t find you by typing your company name into Google, that’s going to raise some serious alarm bells.
That’s why the initial search matters!
But then what if you do have an old website that you created when you first started out…
Surely that counts for something?
Well, it’s a start but consider that most people will form an opinion about your business within the first few seconds of being on your website.
For that reason, having a great quality website that really speaks to your audience and stands out from the crowd can become incredibly important.
What else can website do for your business?
It’s also important to think about what a website can really do for your business.
Many businesses will start off with a simple “brochure” style website.
This might contain some basic information about the business, their products and their services.
But with time and a clearly defined mission and strategy, your website can become so much more than that!
When done correctly, a website can also be used to drive valuable, targeted visitors to your website at EXACTLY the right time.
This can be done through something like an SEO campaign.
A good website can also be used to book appointments using a tool like Calendly. Allowing you to automate your lead generation and sales process.
You can also automate your entire marketing funnel with an auto-responder like MailChimp.
Maybe even host a membership site or online course to starting generating some additional passive income streams.
So in summary…YES, a good quality site is absolutely worth your time, effort and money.
Especially when you consider it can serve as the hub for almost every element of your business! Not to mention, delivering HUGE returns on investment when done right.
Want More Leads From Your Website?
If you want more tips on how to make the most out of your current site, but aren’t ready to get a new one just yet. Dwnload our FREE 15 Step Checklist here
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