Last Updated on May 11, 2020 by Elevate Digital

When you’re trying to ramp up your marketing, you should always begin with a hard look at your search engine optimization (SEO) strategies. Not only is SEO helpful for your company or brand — it’s an absolute gamechanger.

What makes this form of marketing so unique?

Read on to learn more about why SEO is important and how it can enhance your company’s brand. 

Why SEO Is Important for Your Company

Without question, SEO matters in 2020 more than ever. By utilizing SEO strategies, you’ll be able to grow your brand authority and simply get more traffic to your site. 

Here are some reasons that you need to jump on SEO strategies and fine-tune them:

1. It Helps You Get More Visibility Than the Competition

When you’re able to secure a top-ranking keyword or placement at the top of the search engine results pages (SERP), you’re getting more visibility than your competition. 

Right now, Google and search engines are the main way that people find any sort of info that they’re looking for. Google alone gets close to 4 billion searches per day, so you need to optimize your content to get hits on relevant searches. 

Whether you’re competing with the local shop down the street or every company online that provides the same service you do, quality SEO ranking is an excellent place to start. 

2. SEO is the Most Practical and Useful Form of Marketing Today

SEO is one of the most organic types of marketing that you’ll find. This is because it hinges upon the way that potential customers think and what they search for.

Instead of going out of your way to cast a wide net to maybe find customers that are interested, you get to optimize your content to your users’ thinking and let them come to you.  

Everything from your social media posts to your blog images can be search engine optimized with the right technique. 

3. The Results of Your Initial Work Have a Long-Lasting Ripple Effect

Good SEO is a lot like planting a garden. It takes some research, planning and good old-fashioned hard work to plant the seeds, but once the results start coming in they are plentiful. 

Once you optimize your brand and make it easier for people to find you, your rank will keep increasing, and people will keep sharing your content and giving it even more visibility. 

4. SEO Gives You a Presence Across Different Types of Multimedia

Another major perk of SEO is that you can grow your reach across the entire web. 

Perhaps you have an Instagram strategy in mind, or maybe you want to launch a podcast related to your brand. If you’re like most brands, you’ll want to grow your video content by leaps and bounds this year. 

All of these are a step in the right direction for your brand to become more findable in Google. Start playing around with different types of media until you find your niche and get the results that you’re looking for. 

Want personalised advice on how to grow your business with SEO?

Book your FREE digital review today and we’ll record you a 10 minute video looking at your current strategy, identifying some quick-wins and give you personalised suggestions on how you could significantly increase your digital marketing results!

5. It’s Less Expensive Than Other Forms of Marketing

The cost of quality SEO planning and writing pales in comparison to what you’d pay for a big TV or radio spot. There’s an SEO budget for everyone, so there’s no reason to spend an arm and a leg straight away. 

Starting small and scaling up gives you the best return on your investment (ROI) without having to hurt your finances. 

6. With Quality SEO, You Find the Most Specific Audience

Time is everything, and quality SEO significantly reduces wasted time. When you cast a large net trying to get everyone, you’ll end up haggling with people that aren’t going to become customers. 

Conversely, setting the foundation with SEO means that you are only trying to get the people that are actively searching for what you provide. It’s a win-win situation since your customers also aren’t bombarded with marketing material that they didn’t ask for. 

By fine-tuning your keywords and demographics you’ll be better able to get conversions. 

7. Your Brand Will Be Mobile Optimized

Mobile optimization is a huge part of SEO in 2020 and moving beyond. 

The reason for this is that people are using mobile devices more than ever, and are also leaning more toward voice search and other technology. Expect this trend to continue, as people will do more on mobile devices and less on computers. 

With SEO, you’ll be prepared for this wave and will still get mobile customers without having to switch up your entire strategy. 

8. You Can Easily Seamlessly Convert SEO Traffic to Sales 

Finally, SEO is the most useful form of marketing when you want to turn traffic into sales. Monetization is the name of the game at the end of the day, and a strong SEO foundation lets your company grow its revenue. 

The more you put together SEO strategies, the more you will learn your audience. From here, it’s even easier to sell to them, and your results will be remarkable. 

Map out Your Search Engine Optimization Plan Today

These points illustrate why SEO is important. The only thing left is for you to put together your gameplan. 

Once you start getting results with SEO, you’ll want to keep doubling down on your strategies. We would love to help you out with any SEO strategy that you’re crafting. 

Book your Free website & SEO check-up today and we’ll record you a peronalised video with practical feedback and suggestions to help you increase your traffic, leads and sales! 

Tom Peyton
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