by Tom Peyton | Jan 25, 2025 | Checklists & Templates, Marketing, Marketing Guides
Creating a customer journey can be one of the most transformative exercises for your business. When done right, it improves marketing results, optimizes resources, and creates a repeatable system for converting prospects into loyal customers. Unfortunately, many...
by Tom Peyton | Jan 16, 2025 | Marketing
In the ever-evolving world of digital marketing, businesses are constantly searching for effective strategies to connect with their target audience. One of the most debated topics is: inbound vs. outbound marketing strategies? Both have their advantages, and...
by Tom Peyton | Jan 10, 2025 | Competitor analysis, Marketing
Over the past few years, I’ve seen countless businesses obsess over their competitors’ marketing strategies, only to end up destroying their own results in the process. In this blog post, I’ll explain how to effectively use competitor analysis and perform a...
by Tom Peyton | Nov 23, 2024 | Marketing, Marketing Guides
According to Semrush, Reddit is one of the top 5 most visited websites in the world. But while many companies divert a lot of their promotional focus and resources to sites like Facebook, X (Formerly Twitter), Instagram and TikTok, many businesses have yet to tap...
by Tom Peyton | Oct 16, 2024 | Demand Generation, Marketing, Marketing Guides
Your sales funnel is a tool that divides a buyer’s journey into small, manageable chunks. They first get to hear about your brand from somewhere and show a slight interest in your offer. That gives you a chance to nurture them and convert them into a customer by...
by Tom Peyton | May 22, 2024 | Facebook Ads, Google Ads, Marketing, PPC & Paid Ads
Share This Post 🙂 Competitor research is an essential part of any advertising campaign if you want to be able to convey a message to your customers in a way that’s going to get them to buy. It’s also absolutely essential that you understand what they are...
by Tom Peyton | May 15, 2024 | Marketing, Marketing Guides
As an e-commerce store your product page is arguably one of the most critical pages on your website if you’re looking to drive more sales and conversions. So why is it that some websites have product pages that convert at less than 1%, whereas others have...
by Tom Peyton | May 10, 2024 | Facebook Ads, Google Ads, Marketing, PPC & Paid Ads
Choosing the right campaign objective can be essential to the success of an advertising campaign. Now to be clear that doesn’t mean there is ONE particular campaign objective you will want to use that’s going to get you results every time. Instead what...
by Tom Peyton | Feb 28, 2024 | Marketing
The DTC market is absolutely booming at the moment – it’s a great way for brands to boost profits, build consumer loyalty and stay relevant in a ‘commodity product’ filled world. However, the unfortunate truth is that most DTC brands will just...
by Tom Peyton | Oct 16, 2023 | Analytics & Attribution, PPC & Paid Ads
Whether you’re advertising for the first time, or looking to create a new acquisition channel or start on a new platform The million dollar question (and hopefully not million dollar answer) is always… Just much do I need to spend before I see results? Well in this...
