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How To Create A Customer Avatar

How To Create A Customer Avatar

Reading Time: 1 minute Creating a customer avatar (sometimes known as customer persona) is one of the most powerful exercises you can do for your business. It allows you to start getting into the head of your customers and begin crafting messaging and positioning that...
Why Brand Tone Of Voice Matters

Why Brand Tone Of Voice Matters

Reading Time: 3 minutes In a world full of noise, your brand’s unique tone of voice can be one of the most effective and powerful ways to connect with your audience and really separate yourself from the competition. Why Tone Of Voice Is So Important...