by Tom Peyton | May 22, 2024 | Facebook Ads, Google Ads, Marketing, PPC & Paid Ads
Share This Post 🙂 Competitor research is an essential part of any advertising campaign if you want to be able to convey a message to your customers in a way that’s going to get them to buy. It’s also absolutely essential that you understand what they are...
by Tom Peyton | May 15, 2024 | Marketing, Marketing Guides
As an e-commerce store your product page is arguably one of the most critical pages on your website if you’re looking to drive more sales and conversions. So why is it that some websites have product pages that convert at less than 1%, whereas others have...
by Tom Peyton | May 10, 2024 | Facebook Ads, Google Ads, Marketing, PPC & Paid Ads
Share This Post 🙂 Choosing the right campaign objective can be essential to the success of an advertising campaign. Now to be clear that doesn’t mean there is ONE particular campaign objective you will want to use that’s going to get you results every...
by Tom Peyton | Feb 28, 2024 | Marketing
The DTC market is absolutely booming at the moment – it’s a great way for brands to boost profits, build consumer loyalty and stay relevant in a ‘commodity product’ filled world. However, the unfortunate truth is that most DTC brands will just...
by Tom Peyton | Oct 16, 2023 | Analytics & Attribution, PPC & Paid Ads
Share This Post 🙂 Whether you’re advertising for the first time, or looking to create a new acquisition channel or start on a new platform The million dollar question (and hopefully not million dollar answer) is always… Just much do I need to spend before I see...
by Tom Peyton | Sep 23, 2023 | Analytics & Attribution, CRO
If you’re reading this blog, I’m going to assume you’re serious about improving your marketing performance Because let’s be honest, there’s nothing worse than putting time or money into marketing, if visitors are just leaking out the other end without...
by Tom Peyton | Jul 8, 2023 | Analytics & Attribution, Marketing
The shift from universal analytics to GA4 has been one of the most controversial marketing topics of the past decade (other than AI of course!) Many marketers feel GA4 simply is too underbaked for launch, missing many of the features of it’s predecessor...
by Tom Peyton | Jun 8, 2023 | Analytics & Attribution, e-learning, Marketing Guides
Share This Post 🙂 The e-learning market is valued at over $200 BILLION these days… The problem is so many people are jumping on the bandwagon, it’s become near on impossible to stand out and cut through the noise Not to mention the hundreds of articles online...
by Tom Peyton | May 31, 2023 | Analytics & Attribution, Marketing Guides
Okay, let’s be honest… Listening to some random marketing agency on the internet talk about marketing metrics and KPI’s is enough to make you want to call it quits, close down shop, race to the forest and never think about marketing ever again....
by Tom Peyton | Apr 14, 2023 | Analytics & Attribution, SEO
A drop in website traffic can be problematic for any business owner. After all, a website is only successful if people are actually visiting it. If you’ve noticed a recent dip in traffic, don’t panic! There are a few possible explanations, and it’s...
