It looks like Facebook has been working behind the scenes to give businesses and brands the tools to make lead generation easier than ever!
Back at their F8 2019 conference, they revealed they’d be adding a lead-generation template to Ads Manager.
Word on the street is that this template will begin rolling out this week and may even be available to some users now.
This template will give businesses the ability to create an ad that leads users to create automatic and engaging conversations with minimal effort.
Another feature they are pushing is the Appointments Booking feature which could make it easier than ever for service-based businesses to start generating leads.
The feature is currently available across both Instagram & Facebook with a number of integrations on different booking platforms allow customer to book straight into your business calender.
With further developments planned, we could potentially see more integrations and multiple different uses for this feature.
Facebook has been criticised over the past few years of severely dampening organic reach of business pages which may also be why a lot of business owners are becoming more active on LinkedIn because of the huge potential for organic reach at the moment. If you haven’t already got yourself on Linkedin, you can check out our latest blog about marketing on Linkedin here.
Both Instagram & Facebook are also now testing allowing businesses to turn their organic shopping posts into ads and integrating e-commerce directly into the feed. Facebook is also test this as a Dynamic Ad variant which means users will be able to checkout and purchase items directly from the feed.
This could be an incredibly powerful method of re-targeting the specific users who visited your shop, expressed an interest in a particular item but weren’t able to buy at that time, and with the direct-from-feed checkout removing friction in the buying process, it substantially increases the chances of conversion.