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Creating a customer avatar (sometimes known as customer persona) is one of the most powerful exercises you can do for your business.

It allows you to start getting into the head of your customers and begin crafting messaging and positioning that really separates your brand from the competition and speaks directly to your target audience.

You may even want to create several different buckets of customer personas and then draw on the similarities across them to find the underlying desires and pain points you can speak to.

This quick video walks you through the worksheet and some of the considerations to think about.

 

You can download the example worksheet here and blank worksheet here.

Tom Peyton

Co-Founder at Elevate Digital
Helping business owners and entrepreneurs create REAL results and impact by bringing meaningful connection to the digital world