How We Helped An Accountancy Firm Reduce Lead Cost By 900%
About Rodliffe Accounting
Rodliffe Accounting are a top accountancy firm in London who have helped over 2,000 clients to manage their accounts more efficiently whilst saving money on tax
The problem…
David Hughes, Managing Director of Rodliffe Accounting approached us after being left frustrated with the performance of their current website.
The website was built with the intention of generating them leads but despite investing in Google Ads every month, they were only getting about 1-2 leads per year if they were lucky!
Most of their business was coming from word of mouth and referrals…
Want To Generate More Sales From Your Website?
Book your FREE digital review today and we’ll create your own personlised growth plan
Our findings…
Upon reviewing the website, we found it was extremely confusing from a UX standpoint and did not establish any trust/credibility with potential customers.
Instead the website talked about how great Rodliffe is and all the awards they’ve won…
This is a common mistake we see on websites, where they only focus on talking about the business itself and not about your potential customers.
This is an extremely important element of a high converting website as people want to first know you understand them, before they’re willing to listen to how and why you’re able to help…
“After one day of the new website going live, I received my 1st new direct Calendly booking, and we got the business straight away. PPC now pays for itself and the website will pay for itself almost immediately.”
Our solution…
We went back to the drawing board on the website copy to really craft some messaging that would resonate with Rodliffe’s target audience.
We also created dedicated pages for each services, and industry Rodliffe worked with. These pages served to show potential customers that Rodliffe really understood their unique needs.
We also implemented a quick quote calculator so customers had a very clear call-to-action instead of having to fish around for a contact form.
Next, we set up a new PPC campaign for them, targeting high intent keywords and driving them through to specific landing pages for each search term. This resulted in a huge increase in lead flow…
“4 weeks into the PPC campaign using the old rubbish website we had more new enquiries in that time than we had received in the last 4 years previously.”
Overall results achieved 📈
Increase In Website Conversion Rate
Since launching the new website with the new instant quote calculator
Reduction In Cost Per Lead
After launching their new website and optimising the Google Ads campaign to target higher-intent search terms
Will You Be Our Next Success Story?
Take the first step in elevating your business growth and achieving breakthrough results from your digital presence – book your FREE Digital Review today!
Or If you’d rather speak to one of our experienced and friendly team and find out how we can help, simply click here to book onto your complementary discovery call today!