How We Helped A Client More Than Double Their Conversions 📈

Carpet City was established in 1998 and has since grown to be one of London’s leading premier flooring companies, working with both trade and residential customers.

They offer both supply-only flooring over their trade desk and also full flooring installations through their team of fitters.

Carpet City came to us after their sales had reached a plateau due to a lack of online growth. Up until this point they had relied purely on word of mouth and referrals but were finding it difficult to grow beyond their existing client base.

They had tried running Google Advertising campaigns but were seeing zero returns.

We found the campaigns were being shown in the wrong places and the keywords were far too broad and didn’t demonstrate buyer intent.

The client was also focusing on too many different things at once; meaning they were never making any significant traction or progress.

The website also didn’t convey the trust and credibility, Carpet City has become known for in the local community.

We set up a new website, optimised for both organic visibility and conversion rate. This included have clear CTA buttons, a virtual showroom tour and also a live chat feature. This result in an immediate 2.7x increase in conversions as well as a 300% uplift in organic search traffic over the first 3 months.

“They have revamped and upgraded our website with some great detail especially the Drift feature where we have already secured a few orders as a direct result, and the best of all it was done swiftly within two weeks from start to finish. Thank you all from of us in the office.”