Website Load Speed & The Google Badge Of Shame | Elevate Digital

If you haven’t recently checked or been paying attention to your website loading speed, now is the time!

Google is cracking down harder than ever on slow-loading and poorly optimised website in their attempt to make the search engine more focused on user experience.

In the past few years, Google have severely throttled search rankings on websites that have poor performance making it extremely difficult to get the visibility you need.Β 

Not to mention, the scary statistics they released a few years back showing roughly how many visitors will bounce (leave) your website if it takes too long too load

To top all of that, Google are now experimenting with a “badge of shame” for websites that load slowly in Chrome. A recent quote from one of the Chrome team reads β€œIn the future, Chrome may identify sites that typically load fast or slow for users with clear badging,” This may take a number of forms and we plan to experiment with different options, to determine which provides the most value to our users.”

It’s not yet known when of even if this new badging system will appear in Chrome, but Google announced the plans of testing this new feature at the their Chrome Dev Summit in San Francisco today.

Whilst there’s nothing set in stone just yet, given their past stance on this, there’s a good chance this may end up going ahead…


If you’d like to know how your website performs along with tailored suggestions on how drive more sales and increase your visibility online, be sure to book your Free Digital Review today!