Last Updated on April 19, 2020 by Elevate Digital

Let’s just be honest about something here…

Keeping up with all of the latest marketing tools and trends can be an absolute minefield at times!

In fact, if you ever entered a room full of marketers, you’d probably think we were speaking another langauge at times…

jon hamm marketing GIF

However, if you run ANY kind of business…You absolutely need to at least learn the basics of Digital Marketing and understand how things work. 

I’d even go as far as to say learning these skills can literally change your life.

And even if you’re already working with a Marketing Agency, learning these skills can help to empower you to make informed decisions.

That’s why we always seek to educate our customers, even if we’re handling their marketing for them!

Because, if your entire business growth is down to something you don’t understand…that puts you in a very vulernable position.

Luckily, there are a couple of incredible resources and training platforms, that allow you to learn these skills completely FREE.

And the best part, these aren’t just courses from the latest “guru” on the scene. Instead, they’re courses from some of the biggest names in the Marketing space.

So let’s get straight into it!

Google Skillshop

Screenshot of Google Skillshop

Google is one of the biggest platforms in the world for both search marketing and paid advertising.

In fact, if you’d ever questioned the need to take Google seriously as part of your overall marketing strategy, consider this…

Google receives over 63,000 searches per second on any given day. That’s the average figure of how many people use Google a day, which translates into at least 2 trillion searches per year, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day

So what better place to begin learning the ropes than from Google themselves.

In Google Skillshop, you’ll find a range of courses in everything from SEO to paid advertising using Google Ads.

Screenshot of Google Skillshop Courses for Google Ads

You have have the ability to get officially certified by Google.

As far as Free Marketing Courses go, This is an incredible resource to tap into to really kickstart your marketing skillset.

Hubspot Academy

Screenshot of Hubspot Academy Homepage with CTA to sign up

Hubspot are often referred to as the pioneers of inbound marketing.

In a nutshell, Inbound marketing is a strategy that focuses on attracting customers, or leads, via company-created assets and content.

These marketing assets serve to create desire so that customers come to you, instead of you constantly hunting the customer.

The Hubspot Academy has a range of courses and certifications in everything from email marketing and social media management to content marketing and sales enablement.

Screenshot of Hubspot Academy Courses

Similar to Google; Hubspot Academy also gives you the ability to earn recongised certifications in different areas of marketing.

SEMRush Academy

Screenshot of SEMRush Academy

SEMRush is best known as the go-to SEO tool for anyone looking to grow organically.

They specialise in search marketing and competitive research and whilst the platform itself may be pricey for some! The SEMrush Academy is another great resource for anybody looking to increase their presence on search engines.

You’ll be able to learn everything from the search engine optimisation fundamentals to competitive research and finding growth opportunities.

Again, if you’re looking to learn marketing or just level up your skills, this is a great place to start!

Facebook Blueprint

Screenshot Of Facebook Blueprint Login screen

Facebook is another company that needs no introduction.

With over 2 BILLION monthly active users, it’s easy to see why this can be an incredible platform to tap into.

Facebook Blueprint serves to equip marketers and business owners with the skills they need to grow their business using Facebook.

They have a range of free digital marketing courses in everything from Media Planning to basic Ad Creation.

Screenshot Of Facebook Blueprint Courses selction

As a platform that’s constantly evolving, it’s also a great resource to stay up to date with the latest changes and updates.

There are tonnes of other marketing courses out there; some of which may dive deeper into the range of strategies and tactics available. But these 4 platforms are phenomenal resources to utilise, especially considering they’re free.

Make the most of them!

Want personalised advice on your marketing?

Book your FREE digital review today and we’ll record you a 10 minute video looking at your current strategy and  suggest some ways you could significantly increase your results!

Jane Pak
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