Last Updated on August 16, 2020 by Elevate Digital

There are close to six million small businesses in the UK. If your business doesn’t have an online presence, you simply will not be competitive in your industry. 

Digital media advertising is the modern way to gain brand recognition, as well as generate leads and make sales conversions. However, digital marketing is about more than just getting your name out in front of consumers. It’s about building trust and credibility.

Having a website or social media account isn’t enough. You must take steps to ensure you’re reaching your target audiences. We can help you do that.

Keep reading for our top 10 digital marketing tips.

1. Perfect Your SEO

Search engine optimization is a vital component to digital media advertising. In fact, SEO is the primary means of driving organic traffic to your website. SEO is the coding used by search engines (Google, Yahoo, Bing) to find relevant information based on keyword searches. 

Your website’s SEO ranking will determine how quickly users find your website in the search engine results pages. The higher you are in the rankings, the more users will click on your website link. Boost your SEO by:

  • Creating a blog full of articles containing keywords
  • Use photos, images, videos, infographic, and other forms of media embedded with SEO coding
  • Get backlinks from other websites
  • Use internal and external links on your web pages

When managing a new website, it may be best to seek professional assistance for optimizing your SEO.

2. Identify the Best Keywords

Now, let’s talk about keywords. What keywords and keyword phrases will consumers be using to find information, products, and/or services in your industry? Identifying these keywords will help you improve your SEO ranking. 

If you’re a local business, think about local SEO. Your keywords need to focus on your physical location, town, etc. You should also focus on phrases like “near me.”

Finally, account for artificial intelligence. Most smartphones and other mobile devices have AI installed, like Siri and Alexa. People search differently using this software. 

For example, instead of typing “best Italian restaurants in ‘x’ location,” a user will say aloud “Siri, what’s the best Italian restaurant near me?”

3. Use Content Marketing to Connect to Your Audience

Next, remember that the average consumer sees over 3,500 ads or messages a day, 99% of which have no effect. Content marketing provides an alternative method of connecting with your audience. Content marketing uses things like articles, social media posts, and emails to talk about things an audience is passionate about. 

Of course, this content must be relevant to your industry, but you have a broad spectrum of the topic content. Seek to answer questions, address concerns, and provide valuable information. This is one of the most important tips on how to do digital marketing.

4. Use Organic Social Media Marketing

Social media is a fantastic platform for reaching the vast majority of consumers. Create a business account attached to your personal account and ask your friends and followers to follow your new profile. 

Then, start posting engaging content that encourages a response. When people like, comment, and share your posts, their followers will see it in their feeds. This is one of the best cost-free ways of expanding your reach.

5. Use Paid Social Media Marketing

Alternatively, you can use paid digital media advertising through social media to achieve even greater results. Social media ads allow you to dictate who sees your posts based on age, gender, location, and more. It even lets you choose how much money you want to spend per day. 

Just as importantly, paid social media advertising provides valuable insight into your advertising performance. You can see how your audience responds (link clicks, shares, follows, likes, comments, etc.). You can use this feedback to perfect your ads.

6. Build an Email List

One of the best online marketing tips suggests creating an email campaign and building an email list. An email campaign is a series of automated emails that are sent out to people who subscribe to keep their attention and generate more sales. 

Build your email list by offering discounts to customers who sign up. You can also use social media and landing page ads on your website to entice users. However, you must offer something of value to convince them to subscribe (free content, discounts, etc.).

7. Using Landing Page Ads

Landing page ads, or squeeze pages, are some of the most effective digital media advertising tools. These are generally windows that pop-up automatically on your site or after a user clicks on a link. 

Landing page ads have clear concise messages and strong calls to action. For example, “Click here to subscribe to our email and receive a $50 coupon on your next purchase!”

8. Invest in PPC Advertising

If you’re relatively new to the online arena, you’re not going to have a strong online presence right off the bat. To generate leads, makes sales, and grow your presence, you may want to invest in pay per click advertising. 

PPC advertising allows you to publish ads on other websites. Instead of paying them a set fee, you pay them a predetermined amount for each click your ad receives. This grants you access to wider audiences and allows you to pay only for the measurable influence of the ad.

9. Optimize Your Website for Mobile Devices

When thinking about digital media advertising, remember that your website is your digital storefront. You want to drive traffic from your blog, social media, ads, landing pages, and more back to your product page.

However, to provide positive user experience, your website must be optimized for mobile devices. Trying to navigate a website that hasn’t been optimized on a smartphone is frustrating and difficult. This will lead to lost sales and high bounce rates

10. Affiliate With Other Brands

Finally, one of the best tips for digital marketing is to lean on other brands. Approach other blogs, businesses, and social media influencers to affiliate with your business. 

  • Blogs -guest post on one another’s websites to send traffic back and forth and increase your audience 
  • Businesses – ally with businesses who have similar interests to recommend each other’s services to your respective client bases
  • Influencers – pay or trade with influencers for them to promote your brand to their audiences

Being a business owner means going down a path with no safety net. However, it doesn’t mean you’re completely on your own.

Looking for More Digital Media Advertising Tips?

 

As you can see, the world of digital media advertising is expansive. You have options upon options. It can be difficult to determine where you should invest your time and resources. 

That’s what we’re here for. Our blog is dedicated to helping business owners like you navigate their way through the world of digital marketing. But if you know you need a little more help, contact us today to talk about the services we offer.

Want personalised advice on your marketing?

Book your FREE digital review today and we’ll record you a 10 minute video looking at your current strategy and  suggest some ways you could significantly increase your results!

Jane Pak
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