Microsoft Ads Management Agency

High-Intent Growth with Microsoft Ads

Microsoft Ads helps you capture high-intent buyers. We build precise, data-driven campaigns that convert demand into qualified pipeline.

Trusted by Leading Companies

The Real Issues

Why Your Microsoft Ads Aren’t Performing (Yet)

Most underperforming Microsoft campaigns fail to leverage their unique strengths.

Copy-Pasted Google Campaigns

Bing search intent is different from Google. Simply lifting your Google account across misses the audiences and match types where Microsoft actually outperforms.

Neglected Search Terms & Intent Signals

When there's a mismatch between what visitors expect and what they land on, they leave — fast.

Testing in a noisy environment

Unsegmented product pages, unclear traffic sources, and mixed audiences lead to messy, inconclusive results.

Full redesign with no baseline

Without real data, you risk losing what's already working.

HOW WE FIX IT

Microsoft Ads Management Services

Deep Dive Into Your Business

We bring data-driven strategy, you bring context. Our Microsoft Ads campaigns align with your offer, customer journey, and audience search behavior.

Clean Tracking & UET Setup

We set up Microsoft's Universal Event Tracking (UET) tag to measure performance across the funnel. We track custom events, goals, and offline conversions to give you accurate data on real outcomes, not just clicks.

Revenue Attribution & CRM Integration

We track beyond clicks. By syncing your Microsoft Ads with your CRM or backend systems, we connect ad spend to actual outcomes, like profitability.

Microsoft-Specific Targeting & Channel Strategy

We tailor Microsoft Ads campaigns to your unique strengths. This includes LinkedIn profile targeting, native placements on Microsoft Start, Outlook, and MSN, and leveraging lower CPCs for high-intent audiences.

KPI Scorecard & Ongoing Optimization

We track your core business metrics, not just ad data. Our custom performance scorecard helps you understand what's working and why. With regular reporting and strategy reviews, we optimize campaigns for real results.

Case Study

Clients we've helped with Microsoft Ads

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Hello Guest

The Challenge:

Maximizing Microsoft Ads ROI through Data-Driven Strategies

Our Expert Solutions:

  • AI-Powered Ad Targeting and Optimization
  • Advanced Ad Copywriting and Landing Page Design
  • Ongoing Campaign Monitoring and Optimization

Impact (6 Months):

  1. +57% Increase in Conversions
  2. +-20% Reduction in Blended Cost-Per-Lead
  3. Increase In Lead Value As Reported By Client

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Frequently Asked Questions

Common questions about Microsoft Ads

Two things most agencies miss on Microsoft. It’s not just Bing, it’s LinkedIn profile targeting (unique to Microsoft), the MSN and Outlook native placements, and the Microsoft Audience Network. And CPCs are typically 30 to 50% lower than Google for the same buyer intent. We build campaigns that use what’s actually distinct about Microsoft rather than treating it as second-rate Google.
Yes. We audit what’s currently running, keep the campaigns that are converting, and rebuild the ones that aren’t, without pausing anything profitable. Your Microsoft account history and UET data stay in place.
Microsoft Ads management is part of our monthly retainer packages, starting at £1,500/mo (Launch tier). Because Microsoft typically requires less spend to hit meaningful volume, it’s often a great add-on to an existing Google Ads engagement, cheaper clicks, less competition.
Live dashboard showing spend, conversions and ROAS by campaign, no monthly PDFs. Once your CRM is wired in, we show cost-per-customer and pipeline value, not just cost-per-lead. Monthly strategy call to review what to double down on and what to test.