Google Ads Management Agency

Fuel Growth with Data-Driven Google Ads.

We turn Google Ads into a scalable funnel aligned with your goals, your data, and how your customers actually buy.

Trusted by Leading Companies

The Real Issues

Why Your Google Ads Aren't Performing (Yet)

Most underperforming campaigns have one thing in common: they don't align with how your customer actually buys.

Branded Search Inflating ROAS

Low MQL quality? We focus on targeting and efficient lead-to-close strategies.

Generic Creative & Copy

We create engaging content that provides real value and drives results.

No CRM Feedback Loop

Google Ads gives you nothing back about who actually became a customer, only who clicked. We wire your ad account into your CRM so every keyword and campaign is judged on revenue, not lead volume.

Overdependence on PMax

We connect your ads to sales data, revealing which campaigns boost revenue.

HOW WE FIX IT

Google Ads Management Services

Deep Dive Into Your Business

We provide the data and strategy, while you share your unique business insights. Through detailed questionnaires and collaborative kickoff meetings, we ensure alignment.

Advanced Conversion Tracking & Pixel Implementation

We install clean, accurate tracking from day one. From lead gen to eCommerce, we implement reliable pixels and event tracking to eliminate blind spots and measure real outcomes.

Revenue-Level Attribution & CRM Integration

We sync your campaigns with your CRM—HubSpot, Airtable, ActiveCampaign, Kajabi, Teachable, and more. Full-funnel visibility from ad click to sale to post-purchase behavior.

KPI Monitoring & Strategic Scorecard

You’ll always know where things stand. We build a shared performance scorecard that tracks the metrics that matter to your business,

Case Study

Clients we've helped with Google Ads

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Buy Flooring Online

The Challenge:

BFO had spent two years and thousands on Google Ads without cracking £10k/month online. Broad terms like “flooring” and “underlay” were pulling browsers, not buyers, and the ecom side was losing money after costs.

Our Expert Solution:

Our Profit-First Paid Advertising framework. Every keyword judged against margin, not clicks. High-intent buyer terms only, aggressive negative-keyword lists, and Google Shopping to pre-qualify clicks.

What We Did:

  • Rebuilt the account around specific, high-intent buyer terms like “buy 5L carpet adhesive” and “high-quality PU foam underlay”
  • Added negative keywords for “cheap” and “how to” to protect budget from tyre-kickers
  • Rolled out Google Shopping so price and product appear inside the search result
  • Layered dynamic-headline campaigns that echo the exact search query
  • Applied manual bid adjustments per product margin and killed categories we couldn’t compete on

Impact:

  • From £449 in ad spend with £0 revenue to 20x ROAS in the first month
  • Ecom revenue: stuck at £5k/month, now over £50k/month plus £120k/month from marketplace channels
  • 4,000% overall revenue increase across the engagement

HelloGuest

The Challenge:

HelloGuest was in one of the most competitive lead-gen categories in the UK, up against VC-backed startups outspending them on Google. CPCs were climbing month after month, and lead costs with them.

Our Expert Solution:

We didn’t just cut CPC. We rebuilt the whole acquisition path so every click had a landing page built to convert, then tied it back to a proper CRM so we could optimise on cost-per-customer, not cost-per-lead.

What We Did:

  • Built a landing page around HelloGuest’s real differentiator: superior reviews and service the competitors couldn’t match
  • Rebuilt the signup form as a sequential flow to cut friction at the drop-off step
  • Rebuilt the Google Ads keyword targeting and ad copy around the buyers they actually wanted (higher AOV, longer LTV)
  • Added Facebook retargeting with value-based content to rebuild trust
  • Implemented HubSpot so every lead source could be traced through to revenue

Impact:

  • Website conversion rate: 2.4% to 10% in 3 months
  • 52% reduction in cost-per-lead in one of the UK’s most competitive digital categories
  • Full attribution from keyword to revenue via HubSpot

Maximise ROI with Strategic Google Ads

Convert High-Intent Search Traffic Into Predictable Pipeline
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Frequently Asked Questions

Common questions about Google Ads

Three things move the needle more than anything else. Keyword intent (are you bidding on terms buyers use, not researchers?), landing page alignment (does the page match the search?), and closed-loop tracking (do you know which keyword drove revenue, not just clicks?). Get all three right and Google Ads becomes predictable. Get one wrong and you’re paying to guess.
The cost depends heavily on the keywords you’re targeting. Competitive industries with high customer value (legal, finance, B2B SaaS) can hit £30+ per click. But cost-per-click isn’t the number that matters, cost-per-customer is. A £30 click that becomes a £5,000 client is a bargain. We plan campaigns around your customer lifetime value, not the CPC.
Google Ads works best when people are actively searching for what you sell. If you’re in a search-driven category (services, high-intent ecom, B2B), yes. If you’re launching a new product category that no one’s searching for yet, Meta or LinkedIn will usually get you further first. Google captures existing demand, it doesn’t create it. We tell you honestly which channel to start with in the free audit.
Highly variable. In competitive B2B lead-gen, £300 to £400 per lead is normal. Ecom shops running Google Shopping can hit sub-£5 cost per sale. What matters isn’t the number, it’s the ratio between that cost and what a customer’s worth to you.