One of the most common questions we hear is “How much should I spend on paid advertising?”. The truth is, it will vary depending on a number of factors and it’s critical you do your research before diving into paid advertising. For example, if you’re an...
Share This Post 🙂 If you’re running a Google Ads campaign, your average cost per conversion is one of the most important figures you can optimise for. Especially if you want to be left with more profit after acquiring new customers and not looking at your bank balance...
Share This Post 🙂 For the most part, when browsing through social media or our favorite websites, the advertisements dissipate into a now well-accepted ambiance, only occasionally rising to the level of perception. It’s no surprise when we’re supposedly...
You are going about your day, watching your web analytics and swelling with pride as your campaign is going exactly as planned. However, one day, the winds of change blew in and suddenly your ranking plummeted. It finally happened (again): Google’s algorithm...
Share This Post 🙂 Trying to rank on web searches without a well-structured and diversified backlink profile is like trying to run without a backbone. Not only is it mildly horrifying to imagine, but it is near impossible to pull off as well. Due to this, a...
Share This Post 🙂 C’mon…Who still uses email for marketing? This is the age of Instagram Reels, YouTube Shorts and TikTok! No serious marketer still uses that old thi– *ding* Oh, wait, hold on. Just got an email. Even though we love to hate on...
Share This Post 🙂 Is Buying Backlinks Bad? Let’s put it this way: do you like not being buried by Google search results? Because this is what would happen if you get caught buying backlinks. Look, we get it. It can be rough out there in the wild west of the Internet,...
What is a good website bounce rate? The short answer: a good bounce rate is anything less than 58%. Now that you have the answer, you can see that it doesn’t really tell you much. To get the most out of your website, you have to go into the weeds. The bounce rate can...
Picture this: you, wandering the allegorical desert of marketing, see the dark clouds rolling in and spot opportunity. You bring forth a container with a small opening to catch as much water as possible, but only result in filling up a portion of the container…....
Share This Post 🙂 “When is the right time to kill my low performing ads?” You can feel the end creeping up, lurking in the back, and the floor slowly falling out from underneath. It can be hard to talk about “the end” of a relationship, but it is better...
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