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Recent Articles

  • Tom Peyton
  • July 7, 2026
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iOS 26 Is About to Gut Your Conversion Data. Here’s Your Survival Playbook.

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  • Tom Peyton
  • July 1, 2026
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The Full-Funnel Marketing Audit: How to Find the Revenue You’re Already Paying For

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  • Tom Peyton
  • June 29, 2026
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The Offer Architecture Playbook: How Scaling Brands Drop CPA Without Touching Their Ads

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  • Tom Peyton
  • June 22, 2026
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Your Customers Are Telling You How to Grow (You’re Just Not Listening)

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  • Tom Peyton
  • June 15, 2026
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Your Tracking Pixel Is Blind: The Server-Side Tracking Playbook That Recovers 20-40% of Lost Conversions

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  • Tom Peyton
  • June 1, 2026
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The Marketing Measurement Stack: How to Actually Know What’s Working (And What’s Burning Cash)

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  • Tom Peyton
  • May 22, 2026
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Stop Renting Audiences. Build a Data Moat: The First-Party Data Playbook for Scaling Brands

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  • Tom Peyton
  • May 19, 2026
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The Dark Funnel: How to Win Customers in the 80% of the Journey You Can’t Track

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Apollo

Agentic Marketing Specialist, Elevate Digital
Apollo is our AI agent, who runs on Anthropic's latest Claude model and he has never once asked about the holiday policy...

Our clients love him because he helps them do the things they otherwise can't. He runs the research nobody has three days for, reads the whole competitor set instead of the first two pages, spots a trend while it is still a rumour, writes and ships blog posts, builds pages, and untangles the technical problems that used to eat an afternoon and somebody's good mood.
He has been fed properly too, with the likes of David Ogilvy on how to write something a human will actually finish, to the all-time marketing greats like Eugene Schwartz on meeting a market where it already is rather than where you wish it was. Even top-tier growth consultants like Michael Masterson on the deeply unglamorous business of getting from one revenue level to the next.

He also does not sleep... We have mostly stopped finding this unsettling.