Last Updated on April 19, 2020 by Elevate Digital
So you’ve got a nice shiny new website with a great offering for your customers!
But there’s a problem…
You’ve got ZERO visitors coming to the website and there’s no movement in sight…
To make things worse everybody keep telling you SEO is a “long-term” strategy and you might not have the budget just yet for a marketing or PPC campaign.
Well, whilst people are right about SEO being a long-term strategy, that doesn’t mean there isn’t ANYTHING you can do to start getting more traffic today!
Here’s a few ways to start getting more of your potential customers to your new website!
Step 1: Get CRYSTAL Clear On Your Target Audience
In order to attract the right customers to your website, you first need to get crystal clear on who they are and where they’re hanging out online.
- What platforms do they use most
- What kind of fears or aspirations do they have
- What Facebook or LinkedIn Groups might they be a part of
- Which podcasts would they be listening to
If you haven’t already done this, I’d suggest creating a customer avatar. We have a guide and worksheet on this here: How To Create A Customer Avatar | Elevate Digital
Step 2: Go To Where Your Customers Are!
Let’s say for example that I’ve just started an online adventure sports store…
Using my customer avatar document, I’d found out which kind of groups or forums my audience might be a part of and start actively engaging in the community.
Now, it’s important to note here, when I say engage; I don’t mean promoting or selling.
I mean genuinely starting conversations with people; answer questions, give value and join into the discussions!
Only promote your website when appropriate.
If you already have some value-based blog content on your website, this can be a great way of bringing it into conversation and driving traffic without it coming across like you’re just promoting your site.
Websites like Quora can be a great place to start but Facebook Groups and specific forums tend to be the most engaged communities.
Step 3: Begin Reaching Out To Potential Partners
Research potential Influencers, Podcasts, YouTube Channels, or Bloggers who are in a similar space to you.
Going back to the earlier example of the adventure sports e-commerce website, I might want to collaborate with a adventure sports blogger and send him some free stuff in exchange for a review…
Think about people within your industry who already have an established audience you could tap into.
If you can position this in a way of bringing additional value to THEIR audience, instead of it just being about helping YOU out; they’ll usually be happy to accept!
The key here is to start with micro-influencers; not people who have millions of followers. But people who have a highly engaged following of between 500–10,000 people. You’ll be amazed how many doors this opens up for you.
Step 4: Start Conversations On Social Media & Engage With Others
This might sound obvious but it’s so often overlooked!
So many businesses will use social media as a megaphone. The problem is, they never make an effort to comment on anybody else’s post and then wonder why nobody engages with theirs.
Don’t make this mistake!
When you’re just starting our with a new website or a new content marketing strategy, it’s critical to start conversations instead of waiting for them to happen.
Again, this doesn’t mean commenting just to promote your business. Show up, be a human, congratulate others, complement them on their work, ask questions and be curious!
Remember, most people won’t know who you are at this point, it’s your responsibility to introduce yourself.
Step 5: Create A Content Marketing Plan
Once you have some initial traction, the work doesn’t stop there!
You’ll now want to look at create a consistent Content Marketing Plan. The common misconception here is that content marketing is just about posting on social media.
And while social media can be a part of a content marketing strategy; there’s much more to it than that!
You’ll want to create a plan for blog content, videos, podcasts and most importantly, how and where you’re going to distribute your content.
Luckily, there are a number of Content Marketing Tools that can help make this process a whole lot easier!
When done right over time, you should also start collecting links back to your website. This will all form part of a bigger SEO strategy which you’ll want to work on for long-term growth and success!
Hopefully that gives you at least a few ideas to start generating some initial traffic to your website!
There are also a whole bunch of Free Digital Marketing Training Courses that can help you out through these initial stages.
Now go forth and start building that traffic! 😉
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