So right now LinkedIn Live is currently in Beta and is only available to select users. However there is a way to apply for access through LinkedIn directly.
I actually applied last year and my application was rejected, however I applied again this year and was accepted within 1 week
I did a few things differently this time around, so here’s a few things you can do to increase your chance of getting accepted
How To Get Approved For LinkedIn Live
If you’ve been wondering how to get access to LinkedIn live, there are a few things you can do before applying to increase your chances.
You’ll ideally want to make sure you do these things at least 2 weeks in advance of submitting your application so LinkedIn can see you’re an active user:
✅Make sure your LinkedIn profile is fully optimised (if you need help with this, check out my blog on LinkedIn Marketing)
✅Make sure you are regularly posting (at least once a day if possible)
✅Make sure you are consistently engaging with others by leaving meaningful comments and starting discussions (LinkedIn likes to see community engagement, especially for their live streamers)
✅Turn on 2FA on your account (This is now a requirement for LinkedIn Live)
✅Fill out your LinkedIn live application here
Once you’ve done all of the above and submitted your application, you’ll need to wait to be approved. This only took 1 week when I applied at the end of last year but I’d imagine this can vary.
Things To Be Aware Of Before Using LinkedIn Live
You cannot livestream natively from LinkedIn like you can with Facebook. So you’ll need to have a broadcasting app like Streamyard.
Right now, LinkedIn live is a bit temperamental when it comes to showing comments. I’ve had some comments go missing all together and others just haven’t been displayed on Streamyard like they should.
My suggestion would be to keep LinkedIn open on your phone or on another device watching your own livestream so that you can monitor the comments in real time.
LinkedIn currently has rules around how many times a week/day you can stream. You’ll be sent a list of conditions/rules upon being approved for early access. They also request that your streams are at least 20 minutes long. This is usually good practice anyway to maximise engagement.
How To Do A LinkedIn Live Stream
Once you’ve got access, going live on LinkedIn is a pretty straightforward process.
Firstly you’ll need to set up some broadcasting software like Streamyard.
You’ll then need to add LinkedIn to your available streaming destinations. This just requires you to log in and approve the connection
Once you’ve done this, you can then start or schedule a stream at any given time.
Scheduling in advance can be useful as it allows people to set reminder notifications in advance.
You’ll then want to have another window or device open where you can access your livestream and monitor the comments as mentioned above.
And there you have it folks! That’s how to go live on LinkedIn 😊
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