by Tom Peyton | Apr 3, 2021 | Analytics & Attribution, Marketing, Marketing Guides, PPC & Paid Ads
One of the biggest causes of wasted spend in marketing, is a lack of attribution tracking. In a nutshell, attribution tracking allows you to quickly and easily identify your most profitable marketing channels and traffic sources. This can be useful for finding the...
by Tom Peyton | Sep 21, 2020 | Marketing, PPC & Paid Ads
Have you noticed your Facebook Ads cost per click (CPC) increasing recently? Maybe you’re just not happy with amount you’re paying per click on the platform. You’re not alone; in fact Facebook Ad costs have been rising around 90% year on year. Well,...
by Tom Peyton | May 23, 2020 | Marketing, PPC & Paid Ads
Share This Post 🙂 So you’ve got an ad campaign you’ve been working on and you’ve finally found that sweet spot between offer, messaging, creative and audience…. You’ve checked the data and it’s bringing in great results and a...
by Jane Pak | Mar 28, 2020 | Local Business, Marketing, PPC & Paid Ads
Great news for SMB’s who run (or at least have run) Google Ads Campaigns 🙌 Google announced yesterday they will be giving away $340 million in Ad Credits to all SMB’s who have had an active account over the past year. But it’s not just...
by Tom Peyton | Feb 22, 2020 | Marketing, PPC & Paid Ads
In 2018, podcast advertising generated around $402 million in revenue and it’s expected to hit around $659 million by 2020. Even though podcasts have exploded in popularity over the past few years, it’s still growing at an insane rate and...
by Tom Peyton | Dec 21, 2019 | Marketing, PPC & Paid Ads
Share This Post 🙂 YouTube Pre-Roll Ads are probably one of the most powerful, yet underutilised placements of Marketing/Advertising real-estate on the internet right now! So let’s dive in and take a look at exactly what they are, and how you can start utilising...
