by Tom Peyton | Jun 1, 2021 | Marketing, PPC & Paid Ads
Share This Post 🙂 “When is the right time to kill my low performing ads?” You can feel the end creeping up, lurking in the back, and the floor slowly falling out from underneath. It can be hard to talk about “the end” of a relationship, but it is better...
by Tom Peyton | May 29, 2021 | CRO, Marketing
An ode to a beautiful website: “Sure, you are pretty and sleek, but you have brought me nothing all week!” A website is nice and all, but is it really accomplishing what it is meant to? Taking a glance at average website conversion rates — the rate...
by Tom Peyton | May 11, 2021 | Marketing, SEO
Search engine optimisation (SEO) is the practice of improving your website’s rank in the search engine results page. This, in turn, helps to increase your organic traffic and potentially bring thousands of your ideal customers to your site each and every month. For...
by Tom Peyton | Apr 25, 2021 | Marketing, Marketing Guides, PPC & Paid Ads, SEO
The online education and online course market is expected to be worth a whopping $300 BILLION by 2025! However, with so many online courses out there (in almost every topic imaginable) How on earth do you make yours stand out from the noise, and not come across...
by Tom Peyton | Apr 3, 2021 | Analytics & Attribution, Marketing, Marketing Guides, PPC & Paid Ads
Share This Post 🙂 One of the biggest causes of wasted spend in marketing, is a lack of attribution tracking. In a nutshell, attribution tracking allows you to quickly and easily identify your most profitable marketing channels and traffic sources. This can be useful...
by Tom Peyton | Mar 30, 2021 | Marketing
Did you know that roughly half of small businesses don’t even have a website? While having a basic website is better than nothing, there is so much MORE you can do online to help grow your business and build a customer base. Digital marketing is the online...
