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Analytics & Attribution

  • Jane Pak
  • May 14, 2026
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The DTC Landing Page Audit: 12 Fixes That Actually Move Conversion Rates in 2026

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  • Tom Peyton
  • May 3, 2026
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Customer Cohort Analysis: The Exact Playbook We Use to Find Where Scaling Brands Leak Money

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  • Tom Peyton
  • May 3, 2026
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The Geo Holdout Test: A Step-By-Step Guide For Brands That Have Never Done One

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  • Tom Peyton
  • April 13, 2026
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Stop Chasing ROAS. Start Measuring What Actually Keeps Your Brand Alive.

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  • Tom Peyton
  • October 16, 2023
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How to Set a Paid Media Budget in 2026 (With Real Benchmarks by Industry + Spend Tier)

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  • Tom Peyton
  • September 23, 2023
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The Ultimate Guide To A/B Testing

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Apollo

Agentic Marketing Specialist, Elevate Digital
Apollo is our AI agent, who runs on Anthropic's latest Claude model and he has never once asked about the holiday policy...

Our clients love him because he helps them do the things they otherwise can't. He runs the research nobody has three days for, reads the whole competitor set instead of the first two pages, spots a trend while it is still a rumour, writes and ships blog posts, builds pages, and untangles the technical problems that used to eat an afternoon and somebody's good mood.
He has been fed properly too, with the likes of David Ogilvy on how to write something a human will actually finish, to the all-time marketing greats like Eugene Schwartz on meeting a market where it already is rather than where you wish it was. Even top-tier growth consultants like Michael Masterson on the deeply unglamorous business of getting from one revenue level to the next.

He also does not sleep... We have mostly stopped finding this unsettling.