With the amount of different options, platforms and tools out there all claiming to help you reach your audience, it can seem daunting and overwhelming sometimes to even know where to start or what to focus on!
The truth is, there’s always going to be more than one way to achieve a goal and just because a particular marketing strategy works for some, that doesn’t mean it will work for others.
In order to find the right thing for YOUR business…. the most important thing of all, is to fully understand your target audience.
And when I say understand, I mean REALLY understand them.
Where are they spending their time online, what kind of articles are they reading, what websites are they on, what videos are they watching and why?
This will really help you to first identify which platform and marketing strategy you should be primarily focusing on to engage with your target audience.
This is going to have a huge impact when it comes to picking the best marketing activity for generating customers.
You can download our customer avatar research document here.
You then need to factor in your resources.
How much time do you or your team have to allocate to this task, how much budget can you allocate towards
SEO for example can be a great strategy for natural writers but this isn’t quite as simple as it used to be. Search Engine Optimisation is 2019 is a whole new ball-game. You not only need to spend time writing extremely high-quality valuable articles but you’ll also need to spend a significant amount of time promoting your content and building links through a thorough outreach strategy.
Maybe you or one of your team are naturally great on video in which case this can be a great area to focus on, especially with video consumption on the rise year-on-year.
HOWEVER, none of this matters if you don’t first know where your audience is spending their time and how they like to consume their content.
So really take the time to understand your audience as their behaviours will ultimately reveal the best strategy or platform to pursue and invest your time in for YOUR business.
If you’re still feeling a bit lost and would like some help with picking the best marketing strategy for you. Book a free consultation with us today and let’s get you started