With the amount of different options, platforms and tools out there all claiming to help you reach your audience, it can seem daunting and overwhelming sometimes to even know where to start or what to focus on! 

The truth is… there’s always going to be more than one way to achieve a goal, and just because a particular marketing strategy works for some, that doesn’t mean it will work for others.

In order to find the right thing for YOUR business…. the most important thing of all, is to fully understand your target audience. 

And when I say understand, I mean REALLY understand them.


Where are they spending their time online, what kind of articles are they reading, what websites are they on, what videos are they watching and why? 

This will ultimately help you to identify which platforms and strategies you should be focusing on to start engaging with your perfect customer.

This will in turn have a huge impact when it comes to generating a steady flow of new leads into your business.

If you haven’t already done so, you can download our customer avatar research document here. 

Another thing worth factoring in is your resources. 

How much time do you or your team have to allocate to this task, how much budget can you allocate towards it and what skills do you already have within your team?

You may even be a solopreneur right now….if so, you REALLY need to get clear on what skill-set you currently posses and whether or not you can afford to outsource certain tasks.

SEO for example can be a great strategy for natural writers but this isn’t quite as simple as it used to be. Search Engine Optimisation is 2019 is a whole new ball-game. You not only need to spend time writing extremely high-quality valuable articles but you’ll also need to spend a significant amount of time promoting your content and building links through a thorough outreach strategy.

Or maybe you or one of your team are naturally great on video, in which case this can be a great area to focus on, especially with video consumption on the rise year-on-year.

HOWEVER, none of this matters if you don’t first know where your audience is spending their time and how they like to consume their content. 

So just remember, regardless of what the latest trends might be, all that really matters is getting clear on your customer avatar.

Really taking the time to understand this will ultimately reveal the best strategy or platform to pursue.

If you’re still feeling a bit lost and would like some help defining your avatar or choosing the right strategy, claim your free strategy session today!