So let’s just get this out the way first…You don’t need to put on your bright yellow tux or have one of your team dress up as Chewbacca to get noticed online.
(Although it would probably help….)
So how DO you get noticed online with so much noise out there….
Well, even though the growing popularity of social media platforms and overall smartphone usage has undoubtedly resulted in HUGE rewards for companies who really embraced these societal and cultural changes early on…It’s not quite that simple anymore.
I’ve got some good news and some bad news – I’ll start with the bad.
The BAD news is that regardless of what industry you’re in, you’re probably still just one of MILLIONS of other businesses, brands or influencers trying to be heard online and as a result, your potential customers are more selective than ever with their time and attention!
The GOOD news however, is that this has created a HUGE opportunity in 2019 and beyond for those genuinely willing to get creative and show some innovation in their marketing by creating a truly memorable experience for their potential customers.
Before we get started here though, it’s worth noting that these methods are going to take time on your part and are by no means “hacks” or “quick-fixes”. Some of them aren’t even strictly ‘digital strategies’ but in a world FULL of people trying to take shortcuts and cut corners – that’s exactly why these more alternative marketing strategies work!!
So let’s jump into this:
#1: Use Personalised Video
Video is an incredibly powerful marketing strategy and thanks to some awesome free tools like Drift Video, it’s now easier than ever to start really connecting with your audience in a more personal way.
Instead of just posting generic videos on your social media channels. Try sending the occasional personalised video greeting to one of your existing customers, or to a new prospect you’ve been wanting to get on-board.
We’ve been doing this for a while now and the results have been INCREDIBLE.
After all, would you rather spend all day writing email sequences and marketing copy to thousands of people who will likely just ignore it, OR would you rather spend the same amount of time creating thoughtful, meaningful and PERSONALISED content to 10 people who are consequently much more likely to read it, and actually do business with you?
#2: Send Hand-Written Notes
You’re probably questioning whether you’re actually on a digital marketing blog right now but stick with me here….
The problem we ALL have as marketers and business owners is that almost everybody these days is doing the SAME thing, tweeting, posting, and talking about how bloomin’ wonderful they are!
As a result, people have become very receptive to the typical online marketing strategies and will more than likely scroll past your content without a second glance.
This is why companies like Inkpact are able to achieve incredible results for their clients through creating beautiful hand-written mail campaigns directly to their customers or prospects….
The best part, you don’t even have to write a thing….
Just let them know the message you want to send and their team will hand-write your letter on quality paper and even put a wax seal on the envelope if you’re feeling super fancy!
In a world already hugely devoid of connection, it can often feel like nobody has time for each other anymore, so even the sentiment of somebody receiving a hand-written letter can really help you to stand-out in a truly memorable way.
You’ll even find some people are so blown away by the novelty and thought behind it, they may even post about it and share it with friends without being asked! When you can get your customers doing the marketing for you without asking, you know you’re onto a winner!
And after all, people won’t remember what you do for them, but they WILL remember how you made them feel!
#3: Leverage Strategic Partnerships
Too often, we can get caught up in our own little bubble and trying to fight off the “competition”.
However when you can begin to turn your competitors into your collaborators something really special happens.
New opportunities open up, new leads start coming in, you’ll gain new insights and most importantly, you’ll start to realise what makes your business truly UNIQUE instead of just being made into another commodity business forced to compete on price alone.
Start thinking about some of your competitors or even other types of businesses who are serving the same industries and customers as you. How could you create a mutual arrangement that’s going to be beneficial to the both of you?
There’s also great opportunities for guest-blogging, podcast-appearances, video interviews, all resulting in some brilliant and valuable content pieces too,
This can be a game-changer.
And hey, if you’re interested in partnering with us for anything, we’re always open to chat, feel free to drop us a line 🙂
#4: Start A Podcast
Whether or not you’re already aware of the emerging boom that’s set to happen within the audio content and podcasting industry over the next few years, starting a podcast is a great way to start establishing yourself as an authority in your industry and start REALLY building an audience.
With over 30% of the entire US population regularly consuming audio or podcast content, it’s easy to see why there’s huge potential here.
On top of the potential to increase brand awareness and build an audience, podcasting has also been cited by many as one of their top revenue streams and lead sources for their business with advertising revenue growing year on year.
#5: Utilise Groups & Build A Community
You may think this only applies to influencers or solopreneurs, but creating a community is one of the most effective ways of being recognised as an expert or thought leader within the industry you serve.
Not to mention that Facebook have already alluded to the fact several times this year that the updated news feed is going to become more focused on groups and things people care about instead of post after post of generic content.
It’s also important to note that when I say utilising groups and building communities here, I’m not talking about creating a group just to invite people and spam it with your sales pitch….
I’m talking about creating an eco-system where people can support eachother. A place where you can establish yourself or your brand as a leader and creating an environment where your potential customers can THRIVE, with or without you.
When you stop trying to sell people and instead put the focus on supporting them and delivering value, you’ll find people will end up chasing you for business instead of it being the other way around. And ultimately, that’s why you’re marketing in the first place right?
So hopefully that’s got you thinking about some of the ways, you can begin to shake up your approach to marketing and start doing things differently in a sea of sameness…
If it’s helped, feel free to share with your friends or colleagues on social.
Also be sure to let me know in the comments which of the above you’ll be trying out and if you have any tips of your own to share, drop the in the comments below 🙂