Last Updated on September 23, 2020 by Elevate Digital
Finding some good alternative marketing strategies in 2020 is ESSENTIAL if you want to stand out from the noise!
But let’s just get this out the way first…
You don’t need to put on your bright yellow tux or have one of your team dress up as Chewbacca to get noticed online.
(Although it would probably help….)
So how DO you get noticed online with so much noise out there….
Well, I’ve got some good news and some bad news – I’ll start with the bad.
The Bad News
The BAD news is that regardless of what industry you’re in, you’re just one of THOUSANDS of other businesses, brands or influencers trying to be heard online.
As a result, your potential customers are more selective than ever with their time and attention!
The Good News
The GOOD news however, is that this has created a HUGE opportunity in 2020 and beyond…
Especially for those willing to get creative and show some innovation in their marketing.
This can only be done by creating a truly memorable experience for their potential customers.
Before we get started here though, it’s worth noting that these methods are going to take time on your part!
They are by no means “hacks” or “quick-fixes” and some of them aren’t even strictly ‘digital’ strategies.
But in a world FULL of people trying to take shortcuts and cut corners…
That’s exactly why these more alternative marketing strategies work!!
So let’s jump into this:
What Is Alternative Marketing?
Alternative marketing is ultimately doing the things that won’t necessarily scale. It requires doing things differently which can often be seen as risky and is why most brands won’t do it. This involves finding new methods, means and places to reach consumers where it matters. Then speaking to them in a way which moves them and inspires them to take action.
Traditional marketing & advertising are generally campaigns based on mass media across digital, radio, TV, and print. The idea being to cast the net far and wide to reach as many people as possible.
The emphasis is on scaling as fast as possible…
But as the market becomes more saturated with generic advertisements; marketers have begun looking for alternative ways to reach consumers.
Especially when you consider almost 50% of the entire US population were said to have used some form of ad blocker in 2019.
That’s why cutting through the noise with highly relevant and effective marketing is more important than ever in 2020 and beyond!
Here’s 5 alternative marketing strategies you can test and implement into your business today!
*If you’d rather watch, check out our video below (and stick around until the end for a bonus strategy 😉)
Alternative Marketing Strategy #1: Personalised Video
When looking for alternative marketing strategies and methods, video shouldn’t be underestimated!
And whilst video in itself is nothing new, tools like these allow you to connect in a more personal and meaningful way.
Instead of just posting generic videos on your social media channels. Try sending the occasional personalised video greeting to one of your existing customers.
Maybe even a new prospect you’ve been wanting to get on-board.
We’ve been doing this for a while now and the results have been INCREDIBLE.
After all, you can either spend all day writing content to the masses but having it ignored.
Or you could spend that same time creating meaningful and PERSONALISED content that people actually engage with and take action on.
Alternative Marketing Strategy #2: Hand-Written Letters
You’re probably questioning whether you’re actually on a digital marketing blog right now but stick with me here….
The problem we ALL have as marketers and business owners is that almost everybody these days is doing the SAME thing…
Tweeting, posting, and talking about how bloomin’ wonderful they are!
As a result, people have become very receptive to the typical online marketing strategies.
Which means they’ll more than likely scroll past your content without a second glance.
This is why companies like Inkpact are able to achieve incredible results for their clients.
They do this by creating beautiful hand-written mail campaigns directly to their customers or prospects….
Why does it work?
Because it’s both different & meaningful. The underpinnings of all successful alternative marketing strategies.
The best part about companies like Inkpact, you don’t even have to write a thing….
Just let them know the message you want to send.
Their team will hand-write your letter on quality paper.
They can even put a wax seal on the envelope if you’re feeling super fancy!
(talk about an alternative marketing method!) 😆
But here’s the thing…
In a world already hugely devoid of connection, it can often feel like nobody has time for each other anymore.
So even just the sentiment alone, of somebody receiving a hand-written letter can really help you to stand-out in a truly memorable way.
You’ll even find some people are so blown away by the novelty and thought behind it.
They even post about it and share it with friends without being asked!
I recently came across a post like this on LinkedIn that got over 200,000 views and was shared hundreds of times.
The crazy thing is, it was posted by the recipient, not the company!
When you can get your customers doing the marketing for you, without asking, you know you’re onto a winner!
Because after all, people won’t remember what you do for them. But they WILL remember how you made them feel!
Alternative Marketing Strategy #3: Strategic Partnerships
Too often, we can get caught up in our own little bubble and trying to fight off the “competition”.
However when you can begin to turn your competitors into your collaborators something really special happens.
New opportunities open up, new leads start coming in, you’ll gain new insights and most importantly, you’ll start to realise what makes your business truly UNIQUE instead of just being made into another commodity business forced to compete on price alone.
Start thinking about some of your competitors or even other types of businesses who are serving the same industries and customers as you. How could you create a mutual arrangement that’s going to be beneficial to the both of you?
A great question to ask yourself here is this:
“Who has my customers before they come to me?”
For example, a new pet food store could potentially partner with a local vet and offer them some discount vouchers to hand out to their clients after they come in.
There’s also great opportunities for guest-blogging, podcast-appearances, video interviews, all resulting in some brilliant and valuable content pieces too,
This can be a game-changer.
And hey, if you’re interested in partnering with us for anything, we’re always open to chat, feel free to drop us a line 🙂
Alternative Marketing Strategy #4: Podcasting
If you’re looking for a good alternative marketing channel to promote your business, then listen up!
Starting a podcast is a great way to start establishing yourself as an authority in your industry and begin building an audience.
With over 30% of the entire US population regularly consuming audio or podcast content, it’s easy to see why there’s huge potential here.
On top of the potential to increase brand awareness and build an audience, podcasting has also been cited by many as one of their top revenue streams and lead sources for their business with advertising revenue growing year on year.
But starting your own podcast isn’t the only way to get heard.
There are literally THOUSANDS of podcasts in just about every niche and industry you could imagine who are desperate for guests and people to interview!
This can be a great opportunity to gain free exposure for your brand!
Not to mention, getting free backlinks which in turn leads to boosting your SEO and organic presence.
Matchmaker is a great website that allows you to register as a potential guest for podcasters to consider!
Alternative Marketing Strategy #5: Groups & Communities
You may think this only applies to influencers or solopreneurs, but you’d be wrong.
Creating a community is one of the most effective ways of being recognised as an expert or thought leader within the industry you serve.
In fact, one of our clients created an entrepreneurial group on LinkedIn which has over 85,000 members to date and is growing by 100 members each day.
Imagine have 100 of your potential customers wanting join your OWN private community each and every day.
It’s also important to note that when I say utilising groups and building communities here; I’m not talking about creating a group just to invite people and spam it with your sales pitch.
I’m talking about creating an eco-system where people can support eachother.
A place where you can establish yourself or your brand as thought-leaders in your industry!
This will allow you to create an environment where your potential customers can THRIVE, with or without you.
When you stop trying to sell people and instead put the focus on supporting them and delivering value, amazing things can happen.
You’ll find people will end up chasing you for business instead of it being the other way around.
After all, that’s why you’re marketing in the first place right?
Hootsuite have a great resource here on growing your own Facebook group or community.
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So hopefully that’s given you an insight into some alternative marketing strategies and alternative marketing channels you can begin using in your business!
If it’s helped, feel free to share with your friends or colleagues on social.
Also be sure to let me know in the comments which of the above you’ll be trying out!
And if you have any of your own alternative marketing strategies to share, feel free to drop the in the comments below!
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