Some people love them, some hate them! The truth is, there are valid arguments for both sides.

One argument is that a personal brand can sometimes end up outshining the reputation or legacy of the business brand.

This can put incredible strain and responsibility on the individual and their ability to take time off or escape the proverbial limelight.

But when you dig a little deeper there are plenty of ways to avoid that outcome and still reap the benefits of personal branding.

Here are some of the reasons we think a personal brand can be a critical part of business success in 2019 and beyond!



Reason 1: It gives you more leverage and flexibility

The first major advantage you have when it comes to building a personal brand is the leverage it gives you by having an audience that buys into you on a personal level.

Your brand will naturally evolve over time and even though your vision should remain the same throughout, your priorities, objectives, and overall business direction will likely change.

There is also every chance that you may want to create and startup new business ideas/products and services so having an audience you can bring with you into those new ventures due to the existing trust and relationship, is a huge advantage.

Reason 2: It allows your audience to build a stronger connection with you

Whilst some business brands have done a fantastic job to build strong connections with their followers and establish common values, there are limits to how deep that relationship can go.

GaryVee is a perfect example of somebody who’s leveraged his personal brand to build incredibly strong connections with his audience. By opening up on video and letting his fans follow his day-to-day movements, people begin to feel like they know him, even when they’ve met him before.

This can be incredibly powerful from both an impact and an infulence standpoint

Reason 3: It encourages growth and personal accountability

When you put yourself at the forefront of your brand, it encourages and pushes you to keeping growing and learning new things.

A culture of personal growth and development is crucial for any business or brand to survive in the long-term. But when you have a personal brand, it forces you to really take a long hard look at yourself and strive to become better each and every day.

No matter how experienced you are or how many times you’ve been around the block, you will undoubtedly make mistakes and fail. Owning these mistakes will not only make you stronger over time but will also help to show your audience that you’re also human and help to further reinforce that connection by making you feel more real and relatable which is sometimes lost in authority figures.

It’s no secret that consumers have become less-trusting of larger corporations over the past few years.

This has opened up huge opportunities for online influencers, bloggers, vloggers and personal brands to really start gaining that trust on a more personal level before asking people to do business with them.

Creating a personal brand is also an incredible way of creating positive impact in people’s lives and reaching your audience on a deeper, more meaningful level.

I’d love to hear your thoughts though and if you’re currently working on a personal brand – drop me a comment below and let me know!

Tom Peyton

Co-Founder at Elevate Digital
Helping business owners and entrepreneurs create REAL results and impact by bringing meaningful connection to the digital world

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