Last Updated on April 15, 2020 by Elevate Digital
You’ve funneled thousands of dollars into your magnificent website. You’ve hired a marketing consultant to build your epic sales funnel. So why aren’t you getting any leads?
To generate leads online, you don’t need a math Ph.D. or a fancy marketing degree. All you need is the willingness to learn and the wherewithal to try new approaches. There’s a science to the process.
If you’d like to get a head start, implement the strategies that digital experts have already proven. Are you’re ready to multiply your leads with a few minor adjustments to your website? Then read on.
1. Include Your Contact Number
If you’re selling digital products, it may seem counterintuitive to add your contact number. But, when you include your business number, you lend credibility to your site. Visitors know you operate an actual business, and it isn’t a scam.
It will also improve your consumer trust and authority. When you add a number, it signals consumers that your company is working on multiple channels.
It’s no longer a single page site. It’s now a full-blown business.
New leads will also start ringing your number. Even in this digital age, some consumers would rather speak to a live person than an anonymous email. People have questions and they want answers now, answers that are more easily communicated verbally over the phone.
2. Offer Unique Content
If you want to increase your chance to find leads online, then increase your website traffic. The best way to do that is to stand out. Be unique in some appealing way.
People love content. The search engine has become our go-to source of information. Today, believe it or not, social media outpaces print newspapers as a news source.
Grow your web traffic by offering your visitors content they can’t find anywhere else. Be a thought leader.
3. Add Dedicated Landing Pages
Copywriters and markers alike swear by segmentation. If you haven’t heard of it before, it’s a way to refine your target market into smaller chunks. Rather than targeting 1 broad group, you may end up with 11 highly specific groups.
Why is that important? Because a great copywriter builds his landing pages as if he’s having a conversation. He uses topics and trigger-words to talk a prospect down off the fence on the side of “yes.”
A great marketer builds her funnel to solve problems for a select group of people. She uses that funnel to address specific concerns. The marketer and the copywriter improve your odds when you give them a refined selection of people.
When you segment your audience and add extra landing pages, you no longer have one generic sales pitch. You have 5, or 11, or however many sales pitches it takes.
Your website now speaks to whichever customer wanders in your door. And it does so using their own language. It’ll dramatically increase your website conversions.
4. Offer Something of Value (for Free)
You want to build authority and trust? You want to show visitors that your products and services aren’t a sham? Give them something of value.
Consumers learn to trust you when you show you care. When you give them something they value, and do it for free, you’re showing them just that. If it’s a good product, it lends to your authority.
It doesn’t need to cost you money. Try using free marketing checklists and templates, or a free e-book. If you offer a service, try a free consultation.
Want personalised advice on your marketing?
Book your FREE digital review today and we’ll record you a 10 minute video looking at your current strategy and suggest some ways you could significantly increase your results!
5. Build for Mobile
If you haven’t heard, 53% of website traffic comes from mobile devices. To access the internet, more people use smartphones and tablets than PCs and laptops. Why is that important?
What you see on a small screen isn’t the same as what you see on a large screen. Nowadays, blocks of text and graphics move around. They reshape themselves and mold to the size of your screen.
Make sure your website text is readable chunks with plenty of white space. Optimize your images for mobile devices. Drop your buttons and links in spots appropriate for smartphone users.
6. Add Forms on Every Page
Digital gurus have found that your digital sales are inversely related to your customers’ clicks. The more steps it takes to buy something on your site, the less likely you are to make a sale. Don’t make it hard for your customers to push the “buy” button.
7. Attach Photos and Testimonials
In his groundbreaking book, “Influence,” Cialdini shows that social proof is a powerful human influencer. When we see proof that a group of people feels a certain way, we are drawn to that way of thinking. Testimonials are a type of social proof.
Add testimonials next to your buttons and forms. Include them by all your calls-to-action. They’ll help draw potential prospects down off the fence, get them clicking the big red button.
Photos work in a similar fashion. A photo of a well-groomed, smiling man or woman automatically engenders trust. It’s another one of those quirky psychological tricks.
8. Include Live Chat
If you want to generate online leads, you’re in a business that relies on explaining your product or service to customers. That means your prospects have a lot of questions. By the law of probability, your website and landing pages won’t answer all those questions.
Not all your prospects will want to use your phone number to get those answers. Some will want to remain anonymous. Live chat is the easiest way to accomplish this.
9. Use an Exit Popup Offer
If your visitor is leaving your site, wouldn’t you like one last chance to interest them in what you have to offer? After all, what do you have to lose? He’s already on his way out the door.
That’s what the “exit popup offer” is all about. It’s one last chance to say, “Oh, and I wanted to mention one more thing….”
10. Throw in an Explainer Video
Did you know that 72% of consumers prefer marketing videos to marketing text? They’d rather learn about your stuff by watching a video than reading an article. Follow the masses and include a video in the hero section of your web page.
Start to Generate Leads Online Today
Use the momentum you have right now to take action. Jump online and add your phone number to the top of your website’s template, so it’s the first thing visitors see.
In order to generate leads online, all you need is dedication. It’s a mechanical process. Implement one of the steps above each week until you finish. If you’d like to see whether you’re doing it properly, get a free site audit today.
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